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Highest Rated

VeronicaFranco's picture

Boring... oh so boring

VeronicaFranco
Activity Score 789
Copywriter
damnson's picture

Why is this even here?

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

it is for a major cosmetics line.

kleenex
Activity Score 52582
Web Designer/Developer
morse's picture

What's the idea?

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

luke87's picture

The product is eye shadow, so the models are photographed in shadow. It's not a particularly interesting idea, but still a pretty clear one.

luke87
Activity Score 10
luke87's picture

People are going to hate on this for its lack of concept, but in all of them the copy is perfectly written. For me that's good enough, and it's not like you need much more to sell makeup than a photo of a beautiful woman. People buy makeup because they want to look like a model, so makeup ads use models/celebrities. Hard to argue against that.

luke87
Activity Score 10
your mom's picture

if a could give 0 stars to this i would.

your mom
Activity Score 737
Creative Director |

Don't argue with your mom!

VeronicaFranco's picture

Boring... oh so boring

VeronicaFranco
Activity Score 789
Copywriter
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