Invisible Motorbikes

Agency Network: 
November 2012
MAC:  Invisible Motorbikes
MAC Print Ad -  Invisible Motorbikes


Print advertisement created by BBDO, Australia for MAC, within the category: Public Interest, NGO.


Stare at the back spot for 30 seconds and see what happens.

Advertising Agency: Clemenger BBDO, Adelaide, Australia
Creative Director: Greg Knagge
Art Directors: Brenton Canty, Andrew Slattery
Senior Copywriter: Jeremy Egerton
Account Director: Erik DeRoos
Studio: Fiona Beauchamp
Print Producer: Michelle Treloar
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Highest Rated

peshawa.sofi's picture

what kind of idea is this :/ nothing even happened

Activity Score 210
Other at Asiacell
Setinho's picture

What happens?

Activity Score 304
General Manager
Grrrr's picture

Never mind. 30 seconds is probably too long anyway.

Activity Score 1961
guajiro's picture

I see what you mean. I should not draw a black spot in the middle of my windscreen, especially when there are light blue bikers out there.

Activity Score 127
Art Director at **B
dearturki's picture


Activity Score 311
andylefty's picture

Didn't seem to work for me and not a fan of the idea compared to how this is used for the clearasil ads.

Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
peshawa.sofi's picture

what kind of idea is this :/ nothing even happened

Activity Score 210
Other at Asiacell
Irina Kaiser's picture

I think that the idea is this: if you stare at the dot, the bikes disappear. The bikes on the road are always a blank spot for our eyes. That's why we have to be more careful.

Irina Kaiser
Activity Score 60
Marketing Manager
peshawa.sofi's picture

interesting but i don't think people will get the idea in 30 seconds, and actually 30 seconds is the average time of starring at a press ad by viewership.

Activity Score 210
Other at Asiacell
mr.x's picture

You really think the average time is 30 seconds?! Well, it's not. However, this idea has been done 100000 times and I'm sure the majority will get the idea, even if it doesn't work and you still see the bikers the average man will get the idea. But it's still bad.

Activity Score 998
Forsbergs Skola
Rt_solo91's picture

how did only one person get this? the bikes disappear if you stare long enough. This is a great campaign.

Activity Score 119
Other at Indiana University of Pennsylvania
Siddarth Basavaraj's picture

Ya i got it, but not that interesting.

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

choykawing's picture

it seems a bit better if it is an ad for cleanser.

Activity Score 31
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