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Body Crash

Agency Network: 
Published/Aired: 
October 2012
MAC:  Body Crash
MAC Print Ad -  Body Crash

Description

Print advertisement created by BBDO, Australia for MAC, within the category: Public Interest, NGO.

Caption

We all play a part. When we all slow down, so will our road toll.

Advertising Agency: Clemenger BBDO, Adelaide, Australia
Executive Creative Director: Karl Fleet
Art Director: Amy Weston
Agency Producer: Katherine Puttock
Colour Manager: Paul Munzberg
Account Director: Erik de Roos
Production Assistant: Jessica Parker
Artist: Emma Hack
Photographer: Jacqui Way
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pierrelastname's picture

mmm no.

pierrelastname
Activity Score 2869
Copywriter
Roger Keynes's picture

mmm, nine.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

somecopywriter's picture

A-ma-mazing! Beautiful artwork.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
Roger Keynes's picture

Hey Clems!

A credit for Emma wouldn't go astray. ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

DesignDine's picture

Who say its a bad ad is a crazy person!

DesignDine
Activity Score 1313
Art Director at UK |

http://designdine.co.uk

kalpesh78's picture

I don't think the ad world is made up of sane people anyways... this is a terrible ad.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

miko1aj's picture
miko1aj
Activity Score 3086
bmclaughlin's picture

very awesome, art direction is amazing.

bmclaughlin
Activity Score 137
anti-vedel's picture

Cool!

anti-vedel
Activity Score 90
Art Director at Tough Slate Design
Auveron Fozher's picture

La imagen es increíble

Auveron Fozher
Activity Score 87
Creative Director
Spanky's picture

It feels like found art to me. In other words, one of the creatives saw the body paint work this artist does and said, "That's cool. How can we put a logo on it and call it an ad?"

Spanky
Activity Score 4897
Other
Roger Keynes's picture

Except it isn't. ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Spanky's picture

An artist did the same basic thing with motorcycles before. It was just better executed. It feels like the creatives saw that and applied the artist's idea to their client. Rather than having the idea and looking for an artist to execute it.

Spanky
Activity Score 4897
Other
Roger Keynes's picture

'Feel' to your heart's content, Spankster.

The fact is... it's idea/agency driven, with an Adelaide artist commissioned to produce the work.

And if you're referring to the Motorcycle Safety tvc where the rider's protective clothing was painting on...

it was conceptualised by the same agency with the same artist commisioned. Enjoy. :)

http://www.youtube.com/watch?v=WAHTQisEl2Q

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

erikderoos's picture

Spanky, I'm assuming you're referring to the Human Motorcycle project: http://www.youtu.be/ATzONfFRU0U
This launched only a few weeks ago and in fact happened at roughly the same time as our project; which we started back in late August. So the similarities are a mere co-incidence. The truth is that Karl Fleet and Amy Weston were the originators of the idea; we were just lucky enough to have someone of Emma Hack's calibre in Adelaide that could actually help us pull it off.

Roger, you're right - Emma Hack (and Jacqui Way) should be credited and have in actual fact been in all our releases (in fact Emma's website has been overloaded since the launch of this work a few weeks back). But we'll look to rectify it on here too.

erikderoos
Activity Score 3
Clemenger BBDO Adelaide
kleenex's picture

That is some amazing art work.

kleenex
Activity Score 58793
Web Designer/Developer
Siddarth Basavaraj's picture

Wowww

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

NatsN's picture

Killer artwork!! Kudos Ms. Amy Weston

NatsN
Activity Score 164
Copywriter
Art_Work's picture

Similar to this but still nice art.

http://www.youtube.com/watch?v=omO3uEx2eKc

Art_Work
Activity Score 29
Nike Diesel's picture

Thanks! Nice find.

Nike Diesel
Activity Score 13718
Art Director
ItMatters's picture

Love the art.

ItMatters
Activity Score 2167
saptohandriyanto's picture

@art_work: Also similar to this

\http://www.youtube.com/watch?v=77hE5CLyRSA&feature=related

It looks and feels better on Film

saptohandriyanto
Activity Score 108
Planner at Red Mantra |

sapto handriyanto
Fortune Indonesia

joelapompe's picture
joelapompe
Activity Score 3997
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