Description
Print advertisement created by BBDO, Australia for MAC, within the category: Public Interest, NGO.
Lose your licence and you're screwed.
Creatives: Amy Weston, Dave Lawson, Matt O'Grady
Account Director: Erik de Roos
Photographer: Andres Bommert
Retoucher: James Lucas
Producer: Grant Navin
Agency Producer: Michelle Treloar
Colour Manager: Paul Munzberg
Cute campaign.
This poster nails it best for me.
The Jobless Writer
Will Think for Salary
Very nice typography. Although I think riding a bike is the smart choice!
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
Love it. Witty and fresh perspective.
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I wouldn't say the concept is anything amazing but it's obviously very campaignable and the executions are fun.
Nice execution and I think the strategy isn't a bad one considering this seems to be aimed at young drivers, who dread not having a car more than death.
@TrollusMaximus
http://www.behance.net/trollus_maximus
States an obvious point. Executions could have been funnier.
Love the type.
Concept and line are similar to M&C Saatchi London's.
straight to the point. Which men wouldn't care with a pretty lady behind.
I love it! Great insight - I think it ideally suits the target group.
Wait... it's not cool to take your girlfriend to prom on a bicycle? Dang...
But seriously, well-made ad that get's the point across and is humorous.
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