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Bike

Campaign
Agency Network: 
Published/Aired: 
July 2011
MAC:  Bike

Description

Advertising Agency: Clemenger BBDO Adelaide, Australia

Print advertisement created by BBDO, Australia for MAC, within the category: Public Interest, NGO.

Caption

Lose your licence and you're screwed.

Creative Directors: Greg Knagge, Geoff Robertson
Creatives: Amy Weston, Dave Lawson, Matt O'Grady
Account Director: Erik de Roos
Photographer: Andres Bommert
Retoucher: James Lucas
Producer: Grant Navin
Agency Producer: Michelle Treloar
Colour Manager: Paul Munzberg
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Roger Keynes's picture

Cute campaign.
This poster nails it best for me.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

morse's picture

Very nice typography. Although I think riding a bike is the smart choice!

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ace85le's picture

Love it. Witty and fresh perspective.

ace85le
Activity Score 3935
Marketing Manager |

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shaun1800's picture

I wouldn't say the concept is anything amazing but it's obviously very campaignable and the executions are fun.

shaun1800
Activity Score 293
Copywriter
Troll's picture

Nice execution and I think the strategy isn't a bad one considering this seems to be aimed at young drivers, who dread not having a car more than death.

Troll
Activity Score 678
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

dean viii's picture

States an obvious point. Executions could have been funnier.

dean viii
Activity Score 1686
Creative Director
andylefty's picture

Love the type.
Concept and line are similar to M&C Saatchi London's.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
kleenex's picture

The whole campaign works for me.

kleenex
Activity Score 58793
Web Designer/Developer
Tommy G.'s picture

straight to the point. Which men wouldn't care with a pretty lady behind.

Tommy G.
Activity Score 895
Graphic Designer at Job seeking
AdBuzzer's picture

I love it! Great insight - I think it ideally suits the target group.

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

Lawson Hembree's picture

Wait... it's not cool to take your girlfriend to prom on a bicycle? Dang...

But seriously, well-made ad that get's the point across and is humorous.

Lawson Hembree
Activity Score 444
Truemeow's picture

Concept is fun but the execution is not.

Truemeow
Activity Score 23
Lazarus's picture

Pretty simple, but kinda boring.

Lazarus
Activity Score 1537
Creative Director
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