Agency Network: 
July 2011
MAC:  Bike
MAC Print Ad -  Bike

Also From This Campaign


Advertising Agency: Clemenger BBDO Adelaide, Australia

Print advertisement created by BBDO, Australia for MAC, within the category: Public Interest, NGO.


Lose your licence and you're screwed.

Creative Directors: Greg Knagge, Geoff Robertson
Creatives: Amy Weston, Dave Lawson, Matt O'Grady
Account Director: Erik de Roos
Photographer: Andres Bommert
Retoucher: James Lucas
Producer: Grant Navin
Agency Producer: Michelle Treloar
Colour Manager: Paul Munzberg
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Roger Keynes's picture

Cute campaign.
This poster nails it best for me.

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

morse's picture

Very nice typography. Although I think riding a bike is the smart choice!

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ace85le's picture

Love it. Witty and fresh perspective.

Activity Score 3935
Marketing Manager |


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

shaun1800's picture

I wouldn't say the concept is anything amazing but it's obviously very campaignable and the executions are fun.

Activity Score 293
Troll's picture

Nice execution and I think the strategy isn't a bad one considering this seems to be aimed at young drivers, who dread not having a car more than death.

Activity Score 672
Copywriter |


dean viii's picture

States an obvious point. Executions could have been funnier.

dean viii
Activity Score 1702
Creative Director
andylefty's picture

Love the type.
Concept and line are similar to M&C Saatchi London's.

Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
kleenex's picture

The whole campaign works for me.

Activity Score 58777
Web Designer/Developer
Tommy G.'s picture

straight to the point. Which men wouldn't care with a pretty lady behind.

Tommy G.
Activity Score 895
Graphic Designer at Job seeking
AdBuzzer's picture

I love it! Great insight - I think it ideally suits the target group.

Activity Score 1172
Marketing Manager |

Lawson Hembree's picture

Wait... it's not cool to take your girlfriend to prom on a bicycle? Dang...

But seriously, well-made ad that get's the point across and is humorous.

Lawson Hembree
Activity Score 444
Truemeow's picture

Concept is fun but the execution is not.

Activity Score 23
Lazarus's picture

Pretty simple, but kinda boring.

Activity Score 1537
Creative Director
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