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Lycra

Published/Aired: 
January 2008
 Lycra
 Lycra

Description

Caption

Invented 1959. Because one size will never fit all.
Cadbury Thins. Invented 2005. Because every woman deserves 100% Cadbury chocolate with only 100 calories.
Now that's clever.

Advertising Agency: MacLaren McCann, Toronto, Canada
Creative Director: Andy Manson
Art Director: Erin Wendel
Copywriter: Lauren McCrindle
Illustrator: Ray Fenwick
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Highest Rated

FlyingDogs's picture

Fresh work! Loved the campaign.

FlyingDogs
Activity Score 968
Copywriter
Drew Ovard's picture

Pretty dull ad, in my opinion.

Drew Ovard
Activity Score 28
Houdini's picture

pretty dull comment, in my opinion.
this campaign is freshhhhhhhh!

Houdini
Activity Score 26
Totto's picture

newspaper ad

Totto
Activity Score 685
Copywriter |

Intelligent ads are the need of the hour.

CreepingFeature's picture

Drivel.

CreepingFeature
Activity Score 244
Copywriter at 7th Level of Consciousness
Copy_Can's picture

Isn't Lycra a successful product, much like the rest of the products in this campaign (well, probably an exception would be the first one about the shaving)?

I think the line is weak. Instead of "Now that's clever" I would have said "Another clever idea" or something.

But overall - meh.

Copy_Can
WQ graphics's picture

Cadbury deserves better than this campain

too much reading in it, not eye catching

WQ graphics
Activity Score 37
Creative Director
FlyingDogs's picture

Fresh work! Loved the campaign.

FlyingDogs
Activity Score 968
Copywriter
biabitch's picture

i'm a woman and i don't really like it.
don't get me wrong totally love the product - 100 calorie chocolate? FANTASTIC!
hoped the ad would have been as mouthwatering as the product.

biabitch
Activity Score 298
saatchi
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