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CEO

Campaign
Agency Network: 
Published/Aired: 
August 2008
Lux:  CEO
Lux Print Ad -  CEO

Also From This Campaign 2

Description

Print advertisement created by JWT, Australia for Lux, within the category: Health.

Caption

The power of beauty.

Advertising Agency: JWT Sydney, Australia
Executive Creative Directors: Jay Benjamin, Andy Dilallo
Copywriters / Art Directors: Tom Hazledine, Paul Spelman
Photographer: Sean Izzard
Typographer / Designer: Jeffrey Oley
Retoucher: Pro-Colour Singapore
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Crisp One's picture

these are cute... nice... I LIKE!

Crisp One
Activity Score 2005
Other at New York
j2mango's picture

another wonderbra

j2mango
Activity Score 534
Other
sneakyhands's picture

she's so out of my league i forgot how to speak like an adult. it's a pretty cool idea. the first thing i thought too was wonderbra.

sneakyhands
Activity Score 1857
Copywriter
Nthngmn's picture

these are great. haven't seen this approach for lingerie (i'm assuming) before. Well done.

Nthngmn
Activity Score 626
Art Director
ChuckNorris's picture

I saw something like this here a couple of weeks ago.

ChuckNorris
Activity Score 834
Creative Director
Crisp One's picture

link?

Crisp One
Activity Score 2005
Other at New York
ChuckNorris's picture

Never mind.

It's from the same campaign.

http://adsoftheworld.com/media/print/lux_cop

ChuckNorris
Activity Score 834
Creative Director
piet miller's picture

You all got it wrong: HE THINKS IT'S HIS MOM! She also used Lux.

piet miller
Activity Score 58
Ad Agency
BFB's picture

I can't believe they continued a campaign that has already been done:
http://www.strategies.fr/archives/1275/127500401/l_evenement_bmw_en_po...

BFB
Activity Score 936
Copywriter
floydeepurple's picture

now turn the camera to the other side

floydeepurple
Activity Score 349
Copywriter
LZMNSTR's picture

what's not shown is left for the viewers to imagine. if it is selling lingerie , then obviously targeting women. which girl likes to look at other hot girls. the ad is attempting to say "it could be you." "you make men speechless like a child."

LZMNSTR
Activity Score 8
Art Director
anne_one's picture

I though it was for a range of Lux product for men, that make them look/feel like boys again, albeit unexpectedly.

anne_one
Activity Score 152
LZMNSTR's picture

i don't think so, because the tagline says "the power of beauty" and a boy in the fancy office looks in shock, it doesn't work if it's targeting to men. who thinks baby skin is very "manly". it works because it's targeting to women, because the power of beauty can make a man speechless like as a boy.

LZMNSTR
Activity Score 8
Art Director
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