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Baby soft hands

Agency Network: 
Published/Aired: 
February 2008
Lux:  Baby soft hands
Lux Print Ad -  Baby soft hands

Description

Print advertisement created by JWT, United Arab Emirates for Lux, within the category: House, Garden.

Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Chafic Haddad
Art Directors: Sally Tambourgi
Copywriter: Sally Tambourgi
Illustrator: Nabil Kamara
Photographer: Tina Patni
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miko1aj's picture

good one. But executed in 80's style. Was it intentionally?

miko1aj
Activity Score 3086
Charlie Pratt's picture

Not a huge fan of the lighting. Needs more contrast, dynamics. The woman's skin tone needs to jump out at the viewer.

http://www.charlieprattdesign.com

Charlie Pratt
Activity Score 427
gmint7's picture

:::J:::

i tihnk they want it soft and fluffy like johnson2 ads...

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

ahpitt's picture

This is predictable. =.=

ahpitt
Activity Score 342
Art Director at Art Director
johnny_corvair's picture

"predictable"?
"80's style"?

wow...

it sure is easier to critique than create.

it's an ad that stands out, has a clear message and looks good.
done!

johnny_corvair
Activity Score 42
art director, saudi arabia
troika02's picture

It's 80's because digital manipulation was not in use then. Could have used some more softening or some lighting effects in the image, with the help of digital technology. I think that's what they meant. It sure has the 80's feel on it.

I am not saying the ad is bad though.

troika02
Activity Score 212
Graphic Designer at Graphic Designer
miko1aj's picture

it's not the matter of critique. I said that idea is lovely. Photo style reminded me 80's style (you know pictures taken through stockings or something like that). I didn't judged that choice – only point that out. I consider it's minus because we're moving on, but… dometimes it's a matter of gustibus, isn't it?

miko1aj
Activity Score 3086
johnny_corvair's picture

Does digital manipulation = better?

johnny_corvair
Activity Score 42
art director, saudi arabia
Signe_S's picture

No, but without some sort of digital retouch, it easily looks 80´s Think that´s what they meant.

Signe_S
Activity Score 357
Art Director at My own company
FlyingDogs's picture

Hahahahhahaha....lovely!

FlyingDogs
Activity Score 968
Copywriter
direk's picture

So-so!

direk
Activity Score 28
Creative Director
Naziro's picture

good job guys

congrats

Naziro
Activity Score 350
Art Director
Conceptualizer's picture

GREAT ONE ! :D

Conceptualizer
Activity Score 32
Resala Communications
Misstree's picture

I love this!! really different, fresh take on baby soft hands :) cute as cute can be...

Misstree
Activity Score 425
Copywriter |

.............................

Not all who wander are lost.

funky_frogii's picture

gooooooooooooooooooooooooooooooooooooooood.........................superb

funky_frogii
Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

scarfinati's picture

That image lit a fire in my groin

scarfinati
Activity Score 843
Art Director
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