Agency Network: 
March 2007
Lurzers Archive:  Car


Print advertisement created by Saatchi & Saatchi, United States for Lurzers Archive, within the category: Media.


Don't worry! I'm okay.
Lürzers Int'l Archive. Ads, TV and Posters worldwide.
Don't let it go to your head.

Advertising Agency: Saatchi & Saatchi, New York, USA
Creative Director: Tony Granger
Art Directors: Menno Kluin, Carmine Coppola
Copywriters: Icaro Doria, Chuck Pagano
Photographer: Kurt Stelart
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Global Cheese's picture

quite like this to. funny.
almost as good as toys r us.

Global Cheese
Activity Score 80
Creative Director |

Global Cheese

copycomoelcopi's picture

this campaign has humour, insight and the right brand! very good for me.

Activity Score 820
Nthngmn's picture

Freakin' copywriters and their self-centredness!!

Activity Score 626
Art Director
1983's picture

I think its cool but I cant understand quite well the campaing, the copy is
Don let it go to your head....I dont know how the copy can explain the idea.
please help me...I think im missing something great here.

Activity Score 148
bknowlden's picture

Getting into Archive is a big deal in this industry. You get it, you could get an ego.

Activity Score 3647
Art Director |


1983's picture

Thanks brandon
Now im get it

Activity Score 148
Dick Huges's picture

you're from the 80s... you still won't understand a lot of things son...

Dick Huges
Activity Score 937
1983's picture

Dick Huges

Birth date:

Activity Score 148
SandMan69's picture

Dick Huges thinks he's smarter than everyone.

It's cos he's a 'Grown up'.

Activity Score 3890
Art Director |

Doin' it for the points

mrtalented's picture

this one is not clear as the other 2.

Activity Score 2171
Creative Director
Rog's picture

'cos it's all about the Copywriter, Mr T!

Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

phoonck's picture

like the other 2 ad series, 'office' and 'cop', the digital imaging is left much to be desired with.

look closely from the left of the ad (the road/pavement/bushes). about half-a-thumb size into the ad, you can actually see the patching of 2 photos. there is an obvious 'line' down from the top (bushes) to the bottom (road).
if you still don't understand what i mean, look from the letter 'V' from the word 'archive' that is being boxed up on the left side of the ad. you can trace the line of patching up work from there. you can see that the pavement is slightly dislodged there.
another obvious patching of the background is the spot near the curved frame on the top left of the car's windscreen. the pavement right above the spot i've mentioned is slightly blotched too.

another thing but this i'm not too sure, so it's just my thoughts. if the smoke seen here around the car is from the tyre, then there should have been skid marks behind the car.
the smoke here somehow suggested that the car had came to a sudden halt at the time of impact, and with the male being on the hood and smashing the windscreen, the skid marks seems inevitable.

Activity Score 24
Graphic Designer
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