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Agency Network: 
Published/Aired: 
June 2012
L'Univers de Chocolat:  Car Accident
L'Univers de Chocolat Print Ad -  Car Accident

Description

Print advertisement created by Dentsu, Brazil for L'Univers de Chocolat, within the category: Confectionery, Snacks.

Caption

Chocolate with Whisky.
L'Univers de Chocolat. The best french chocolate.

Advertising Agency: Dentsu, São Paulo, Brazil
Chief Creative Officer: Felipe Cama
Executive Creative Director: Felipe Cama
Creative Directors: Felipe Cama, Alexandre Lucas
Copywriter: Alexandre Lucas
Art Directors: Felipe Cama, Adriano Alarcon
Photographer: Zarella Neto
Art Buyer: Ana Luiza Rodrigues
Account Supervisor: Renato Broggin
Advertiser’s Supervisor: Nicolas Galland
Planners: Ira Finkelstein, Werner Lucksch
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Highest Rated

Roger Keynes's picture

Gorgeous

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

saya's picture

super

saya
Activity Score 356
Art Director at Madras Brand Solutions
pierrelastname's picture

done million times!!! and bronze cannes 2012...((

pierrelastname
Activity Score 2869
Copywriter
kleenex's picture

hahahaha...

kleenex
Activity Score 58721
Web Designer/Developer
stickynotes's picture

nice perspective on the product!
poor drunk kid in some corner now..

stickynotes
Activity Score 1094
Nufleg's picture

Very funny :) Great piece of lateral thinking too.

Nufleg
Activity Score 64
ItMatters's picture

Cool and funny.

ItMatters
Activity Score 2167
somecopywriter's picture

Awesome idea, love it!

somecopywriter
Activity Score 1113
Copywriter at Boomtown
Roger Keynes's picture

Gorgeous

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Nike Diesel's picture

I think this is bad as it's not made for kids. Lame follow up from previous campaign: http://adsoftheworld.com/media/outdoor/luniverse_de_chocolat_funny_baby_4
There's a tiny teeny-weeny bit of humor there, but IMO it feels very wrong.

Nike Diesel
Activity Score 13720
Art Director
cvchitale's picture

hahahahahahahahahahahaha

cvchitale
Activity Score 1418
Copywriter
Fernando Fernandes's picture

Genial, o óbvio que tá longe de ser um Cliché

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
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