Compact
Description
Print advertisement created by Publicis, New Zealand for Lumix, within the category: Electronics, Technology.
Professional power in the world's smallest system camera.
Executive Creative Director: Mike Barnwell
Art Director: Jake Siddall
Copywriter: Sok Pao
Agency Producer: Andi Dearsley
Photographer: Charles Howells
Account Manager: Jonathon Bates
Account Director: Dominic Henshall
This execution is really interesting, amazing art direction and photography...
Awesome. Amazingly Simple.
This process is not new, I remember it in an ad for car here in France, I don't remember which one..
But I works!
//usevertising v.s badvertising//
C'est une question de vie ou de mort.
Incredible :
it seems to be exactly the same announcement than their Agency Campaign !
(Publicis neer side)
But here i'm not fan... it's too didactic for me... Sorry
very nice idea, but execution could be better, umbrella looks like a bad illustration, color background also doesn't fit. But visual is relevant !
Everybody is creative, be yourself.
Textbook case. I love it. It's not too wild but it's effective.
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