Compact

Agency Network: 
Published/Aired: 
May 2011
Lumix:  Compact
Lumix Print Ad -  Compact

Description

Print advertisement created by Publicis, New Zealand for Lumix, within the category: Electronics, Technology.

Caption

Professional power in the world's smallest system camera.

Advertising Agency: Publicis Mojo, Auckland, New Zealand
Executive Creative Director: Mike Barnwell
Art Director: Jake Siddall
Copywriter: Sok Pao
Agency Producer: Andi Dearsley
Photographer: Charles Howells
Account Manager: Jonathon Bates
Account Director: Dominic Henshall
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Highest Rated

charlottebree's picture

Simple, fresh.

charlottebree
Activity Score 84
abdeLooK's picture

wow, COOL..

abdeLooK
Activity Score 250
Graphic Designer at Lyon, France
krautland's picture

lovely.

krautland
Activity Score 3216
Art Director at erm... no calls please.
Church Money's picture

Now this is how you say a lot with a strong visual.

Church Money
Activity Score 76
Art Director
pez's picture

This execution is really interesting, amazing art direction and photography...

pez
Activity Score 1804
Creative Director
NONE™'s picture

Bien!

NONE™
Activity Score 209
Other |

NONE™

maharanapramod's picture

Awesome. Amazingly Simple.

maharanapramod
Activity Score 20
Art Director at Asymmetrique Communications, Mumbai, India
pierrelastname's picture

same idea done by argentina months ago...

pierrelastname
Activity Score 2869
Copywriter
jackblack's picture

Not great.

jackblack
Activity Score 2362
Art Director
MidasTouch's picture

This process is not new, I remember it in an ad for car here in France, I don't remember which one..
But I works!

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Manoma's picture

Incredible :
it seems to be exactly the same announcement than their Agency Campaign !
(Publicis neer side)

But here i'm not fan... it's too didactic for me... Sorry

Manoma
Activity Score 1108
Copywriter
dadada's picture

very nice idea, but execution could be better, umbrella looks like a bad illustration, color background also doesn't fit. But visual is relevant !

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

charlottebree's picture

Simple, fresh.

charlottebree
Activity Score 84
ace85le's picture

Textbook case. I love it. It's not too wild but it's effective.

ace85le
Activity Score 3935
Marketing Manager |

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