Hitler

Campaign
Agency Network: 
Published/Aired: 
December 2016
Lumen et Fides: Hitler

Description

Raro! was invited to create an institutional campaign for Lumen at Fides, a philanthropic entity that take care of children with autism and neuromotor deficiency. The biggest goal of communication was to collect financial donations to the entity, which needs them too much. The creative team chose to bring to the pieces the "evil" leaders, however doing the good. A proof that a better world is possible when each one does his part. The work impacted people who have started to make difference in artist and neuromotor deficiency children´s lives.

Print advertisement created by RARO!, Brazil for Lumen et Fides, within the category: Public Interest, NGO.

Caption

If goodness were bigger, life would be different. Help our children: doelumen.com.br

Advertising Agency: Raro! Branding & Design, Presidente Prudente, Brazil
Creative Director: Gustavo Grael
Art Director: João Garba
Copywriter: Zé Pacheco
Illustrator: Caio Beltrão
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Highest Rated

Dzsoi's picture

Yeah, it WOULD be.
There is an unfortunate dictator fetish among advertising blokes.

Dzsoi
Activity Score 8603
Copywriter
kleenex's picture

I like the art.

kleenex
Activity Score 58777
Web Designer/Developer
Dzsoi's picture

Yeah, it WOULD be.
There is an unfortunate dictator fetish among advertising blokes.

Dzsoi
Activity Score 8603
Copywriter
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