Also From This Campaign 10
Description
Print advertisement created by Ogilvy, South Africa for Lucozade, within the category: Non-Alcoholic Drinks.
Advertising Agency: Ogilvy & Mather, Johannesburg, South Africa
Executive Creative Directors: Mariana O'Kelly, Neo Mashigo
Creative Directors: Peter Little, Molefi Thulo
Art Director: Tammy Retter
Copywriters: David Krueger, Tanna Goott
Photographer: Tammy Retter
Additional credits: Corli De Kock
Executive Creative Directors: Mariana O'Kelly, Neo Mashigo
Creative Directors: Peter Little, Molefi Thulo
Art Director: Tammy Retter
Copywriters: David Krueger, Tanna Goott
Photographer: Tammy Retter
Additional credits: Corli De Kock
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Jul 14, 2015 - 11:54T.
Energy to trudge through all the crap we allow ourselves to trudge through on social media. I think.
What's your ad telling the consumer?
Jul 20, 2015 - 20:51Noswadizzle
Initial glance I was lost, so its a no for me there. I think its trying to say the #s being used show how the person has so many things to do they need energy. Even assuming that this is the concept, it is in it's early phase for me,
Noswadizzle
Jul 15, 2015 - 4:19Ad_boy
I get it 100%, but when the brand isn't really anchored in the world of social media then that type of execution jars for me.
Copywriter |
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