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Tinder

Campaign
Agency Network: 
Published/Aired: 
March 2015
Lucozade:  Tinder

Description

Print advertisement created by Ogilvy, South Africa for Lucozade, within the category: Non-Alcoholic Drinks.

Advertising Agency: Ogilvy & Mather, Johannesburg, South Africa
Executive Creative Directors: Mariana O'Kelly, Neo Mashigo
Creative Directors: Peter Little, Molefi Thulo
Art Director: Tammy Retter
Copywriters: David Krueger, Tanna Goott
Photographer: Tammy Retter
Additional credits: Corli De Kock
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ramiro_apache's picture

I'm lost

ramiro_apache
Activity Score 1054
General Manager
T.'s picture

Energy to trudge through all the crap we allow ourselves to trudge through on social media. I think.

T.
Activity Score 1110

What's your ad telling the consumer?

kleenex's picture

Not working for me...

kleenex
Activity Score 58645
Web Designer/Developer
Noswadizzle's picture

Initial glance I was lost, so its a no for me there. I think its trying to say the #s being used show how the person has so many things to do they need energy. Even assuming that this is the concept, it is in it's early phase for me,

Noswadizzle
Activity Score 484

Noswadizzle

Ad_boy's picture

I get it 100%, but when the brand isn't really anchored in the world of social media then that type of execution jars for me.

Ad_boy
Activity Score 103
Copywriter |

_______,
^ ^

Culture's picture

#notworking

Culture
Activity Score 978
Creative Director
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