Lucozade is running a campaign to showcase a trio of its new rugby brand ambassadors, England's Chris Robshaw, Scotland's Richie Gray and Wales' Leigh Halfpenny, ahead of this weekend's start of the Six Nations championships. The £1m marketing activity highlights its Lucozade Sport brand and is tailored to each of the respective three countries, running across outdoor and digital.
Represented by David Birkitt
Print advertisement created by Grey, United Kingdom for Lucozade, within the category: Non-Alcoholic Drinks.
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