Hydrates and fuels you better than water, 3

Agency Network: 
February 2013


Lucozade is running a campaign to showcase a trio of its new rugby brand ambassadors, England's Chris Robshaw, Scotland's Richie Gray and Wales' Leigh Halfpenny, ahead of this weekend's start of the Six Nations championships. The £1m marketing activity highlights its Lucozade Sport brand and is tailored to each of the respective three countries, running across outdoor and digital.

Represented by David Birkitt

Print advertisement created by Grey, United Kingdom for Lucozade, within the category: Non-Alcoholic Drinks.


Hydrates and fuels you better than water.

Advertising Agency: Grey, London, UK
Creative Director: Andy Lockley
Designer: Ryan Connolly
Photographers: Diver & Aguilar
Account Director: Jon Lawton
Account Manager: Alex Dousie
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kleenex's picture

Did they have to do this in the rain??

Activity Score 53819
Web Designer/Developer
bate_palmas's picture

Not the kind of thing you put on AOTW chaps. Day to day stuff this, no? Would you really add this to your portfolio?

Activity Score 1479
Milan Solanki's picture

what's the point of yellow vertical line with dot (let alone ad!!)

Milan Solanki
Activity Score 994
Copywriter at Spotlight Communication
dean viii's picture

There is zero concept here. This is bad. Bland art direction, too.

dean viii
Activity Score 1686
Creative Director
Derek Mullings's picture

Is that a headline or is it the proposition?

Derek Mullings
Activity Score 38