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Hydrates and fuels you better than water, 2

Campaign
Agency Network: 
Published/Aired: 
February 2013
Lucozade:  Hydrates and fuels you better than water, 2

Description

Lucozade is running a campaign to showcase a trio of its new rugby brand ambassadors, England's Chris Robshaw, Scotland's Richie Gray and Wales' Leigh Halfpenny, ahead of this weekend's start of the Six Nations championships. The £1m marketing activity highlights its Lucozade Sport brand and is tailored to each of the respective three countries, running across outdoor and digital.

Represented by David Birkitt

Print advertisement created by Grey, United Kingdom for Lucozade, within the category: Non-Alcoholic Drinks.

Caption

Hydrates and fuels you better than water.

Advertising Agency: Grey, London, UK
Creative Director: Andy Lockley
Designer: Ryan Connolly
Photographers: Diver & Aguilar
Account Director: Jon Lawton
Account Manager: Alex Dousie
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