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Patrick Vermeylen's picture

LLLOVE IT!

Patrick Vermeylen
teenie's picture

These are fantastic. I've seen them around before and still I read through the whole copy again and again.

teenie
Activity Score 1894
Copywriter
axelk's picture

the return of the copy

axelk
Activity Score 286
Wordnerd's picture

Yeah BAM! very nice

Wordnerd
Activity Score 6690
Copywriter
Patrick Vermeylen's picture

LLLOVE IT!

Patrick Vermeylen
gibshellenberger's picture

wow, fun to read. something few ad writers accomplish.

gibshellenberger
Activity Score 157
Creative Director
ben's picture

I really, really, really wish I had written these ads.

Talking about letting press speak for itself...

ben
fractalrene's picture

I dont remember if these won at Cannes or Epica, but for sure they're lovely, so well written... make me envy.

fractalrene
Activity Score 1504
Copywriter
instinctive traveller's picture

does that really-really matter? the cannes or the epica? http://upthechimney.blogspot.com

instinctive tra...
Activity Score 149
Copywriter
cowabunga's picture

copywriters rulez!!!!

cowabunga
saywateveruwant's picture

these ads stand out from the crowd. i prefer this of the two tho..
sweet.

saywateveruwant
Activity Score 20
Art Director
the.adnerd's picture

we didn't have lions like this this year, uh?

the.adnerd
Activity Score 160
Joe76's picture

Where´s the rest of the campaigne?? :(

Joe76
Activity Score 762
Art Director
Mr Hughes's picture

You can download the whole campaign here: http://www.chemistry.ie/index_nni.html

Mr Hughes
Activity Score 386
Copywriter
Mr Hughes's picture

Love these!

Mr Hughes
Activity Score 386
Copywriter
Tryinghard's picture

This is nice and smart, the copy carries you till the end of the ad, i believe in simplicity - and that is beauty. Cheers

Tryinghard
Activity Score 10
Silver Surfer's picture

Totally disagree. Once you start reading, you know where it's going and it's all filler. What's the point? The power of press? You just filled a space with copy that has nothing to say. It's not funny, not powerful, just okay. I have to give it credit for being all copy with minimal art direction when the trend is all about being visual.

Simple? yes. Powerful? Not quite.

Silver Surfer
Activity Score 28
Other
Tryinghard's picture

silver surfer

Totally agree, from the professional's point of view, i have used unappropriate choice of words here. anyway, i like this ad in my own simple thoughts, im talking about simplicity here, there is no need to elaborate about that, powerful? who say's its powerful, the ad is smart enough to catch attention. minimalism is not bad, that's where beauty come from.

Tryinghard
Activity Score 10
x-men's picture

x-celent campaign!

x-men
Activity Score 340
Creative Director
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