Agency Network: 
January 2015
Löwensenf:  Wiener


Print advertisement created by taste!, Germany for Löwensenf, within the category: Food.

Advertising Agency: taste!, Offenbach, Germany
Creative Director / Art Director: Ralf Richter
Illustrator: Dirk Rittberger
Photographer: Marc Wuchner
Retoucher: Werner Schlaghecken
Art Buying: We Art
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Ogilvi Himself's picture

sex, drugs and löwensenf

Ogilvi Himself
Activity Score 467
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gmorici94's picture

I think this ad is creative, entertaining and the creator of this ad did a great job. It is a photograph of a hot dog and then on the photo there are illustrations, which show that the hot dog is a performer and plays guitar and wears little boots. The hot dog is smashing the guitar, which is a metaphor for how much the extra hot mustard rocks. This German mustard is seen not only on top of the hot dog, but also in a jar on the bottom right-hand corner of the advertisement. This advertisement is supposed to show the audience that the extra hot mustard has a kick and is something special and far above the other mustards that one could buy. This ad is humorous and funny because the hot dog is the main focus of the ad. It is holding a guitar and smashing it on the ground like a rocker, which many people will find funny when they see this ad.

Activity Score 22
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