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Emanuele Pirella

Agency Network: 
Published/Aired: 
November 2008
Lowe Print Ad -  Emanuele Pirella

Description

What if you were a young copywriter and you were appointed to write an ad to celebrate Emanuele Pirella, father of all copywriters?
How can you find the right words to write about a person who has just been nominated by the English 'The father of Italian copywriting'? Right, because Mark Tungate defined Emanuele Pirella with these exact words, 'Father of Italian copywriters', in his book 'Adland, a global history of advertising'. What's the problem? None, except for the fact that I am the one chosen to
fill the uncomfortable role of writing this celebrative text. They chose me, the guy who is not even the nephew of copywriting. So for this reason (and I also speak to you, Emanuele Pirella, the man I work for) I ask you to be comprehensive. Up until last month the only titles I wrote were the ones of the songs on the CDs I burnt. Instead now, I'm here, speaking about the man who let the immortal 'O Così o Pomì', the scandalous 'Chi mi ama mi segua' and the celebrated 'Altissima, purissima, Levissima' come to life. The founder of one of the biggest Italian communication agency, the man who wrote hundreds of articles, who gives lectures and seminars around Italy and the one who won so many prizes that he doesn't even know where to put them anymore. So please, help me, and if someone should ask you, I hope you will say that this was a wonderful ad.

Print advertisement created by Lowe, Italy for Lowe, within the category: Agency Self-Promo.

Advertising Agency: Lowe Pirella Fronzoni, Milan, Italy
Creative Directors: Francesco Bozza, Umberto Casagrande
Art Director / Illustrator: Lorena Cascino
Copywriter: Massimo Ambrosini
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Highest Rated

kurtberengeiger's picture

Yep. The English translator is the bastard of English copywriters. ;)

kurtberengeiger
Activity Score 7323
Copywriter
Guest's picture

visually stunning

Guest
Guest's picture

Bravi!
I like it.

Guest
Guest's picture

Emmanuele please don't dismiss him.

Guest
alexander_bickov's picture

Good work

alexander_bickov
Activity Score 3279
copycomoelcopi's picture

ok. could be the translation, but it flaws a little at the end.

copycomoelcopi
Activity Score 822
Copywriter
kurtberengeiger's picture

Yep. The English translator is the bastard of English copywriters. ;)

kurtberengeiger
Activity Score 7323
Copywriter
Chopper's picture

That's a moving Xmas letter for your daddy.
Perhaps prepared a little in advance.

Chopper
Activity Score 1015
Guest's picture

grande! mi piace un bel pò!

Guest
Guest's picture

I refuse to waste time reading the ad or that long ass description.

Guest
Guest's picture

la cosa che mi piace di più è vederlo scritto a mano, in questo momento in ci si è dimenticati del valore della carta. (lavoro in una agenzia web :D:D )

Guest
Guest's picture

What you did is just copy& paste from this one http://adsoftheworld.com/media/print/romtelecom_clicknet_cinema

Guest
felice's picture

ops!!

felice
Activity Score 73
Guest's picture

Tana!

Guest
Guest's picture
Guest
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