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Bottocks

Campaign
Agency Network: 
Published/Aired: 
February 2011
Love thy body:  Bottocks

Description

Print advertisement created by Out of The Box, India for Love thy body, within the category: Health.

Advertising Agency: Out of the Box, Delhi, India
Art Directors: Viral Pandya, Guneet Pandya
Creative Directors: Viral Pandya, Sabu Paul, Guneet Pandya
Photographer / Illustrator: Sunil Singh
Typographer: Ajay Yadav
Copywriters: Viral Pandya, Sabu Paul, Guneet Pandya
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NataliaLima's picture

"thy"? Unnecessary. I hope it was just bad traslation.

NataliaLima
Activity Score 1380
mr.x's picture

I've seen this photo before but not in an ad. I don't think this'll work. Too erotic to be an ad for a spa in my opinion. Maybe they've got happy endings.

mr.x
Activity Score 998
Forsbergs Skola
jackmancer2017's picture

I've seen it before too. I don't think it's too erotic but in the Netherlands we're used to a lot more I suppose. 'Think it's kinda cute lol.

jackmancer2017
Vingy's picture

Love the art, love the ad
yep maybe it's too "sexy" for us, but maybe in India they have another/ more open point of view about sexuality and erotism. I think this works well.

Vingy
Activity Score 474
Copywriter at Advance
akshaysrikar's picture

in India we do have a open point of view. this one jus crossed it. this would never get published in India.

akshaysrikar
Activity Score 420
India
Pedestrian's picture

They specialize in massaging my butt?

Pedestrian
Activity Score 492
Ron Burgundy's picture

lol, comedy

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Tom Megginson's picture

Nice Art Direction. "Thy" works because it's a play on King James Bible versions of the 10 Commandments ("love thy neighbour").

The eroticism doesn't bother me, because spas are about indulgence. It's the pale skin that's annoying. It's sad that people in India are so obsessed with being paler than they are. Brown is beautiful.

Tom Megginson
Activity Score 548
Creative Director at Acart Communications
akshaysrikar's picture

there is no art 'direction' here.... this picture was stolen, probably from some wallpaper site.

akshaysrikar
Activity Score 420
India
bakamono's picture

Famous internet pic, big butt in bubbles.

bakamono
Activity Score 1002

because therefore it is

luispiter's picture

its funny

luispiter
Activity Score 2756
comunication
warreno's picture

If this is an ad for a spa in India, why are the body parts "white"?

warreno
Activity Score 222
arke1's picture

haha that's a fair call. I was thinking the same actually.

arke1
Activity Score 235
Art Director |

http://www.arke1.com.au

Billoughsby's picture

Question for the troops: Is it eroticism if it looks like a baby's butt, and not an adult posterior? I don't find this at all erotic. (Not sure standing on your head in a bubble bath is "loving yourself", and if that's what it would take, I will not be finding out.)

Billoughsby
Activity Score 5154
Art Director |

That's it.

morse's picture

This is pretty good, but I also don't get why this baby pink skin. Brown would actually look better.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Lazarus's picture

Nice ass.

Lazarus
Activity Score 1536
Creative Director
Chris.S's picture

that's a ready made Shutterstock photo

Chris.S
Activity Score 33
Art Director |

©

Cogito ergo sum

Blashyrkh's picture

That must be a cute heart full of shit

Blashyrkh
Activity Score 32890
Art Director
Copykid's picture

It's done before in the Netherlands by Geberit

Copykid
Activity Score 95
Copywriter
Martijn's picture

I think Viral is really a cool name for a copywriter. Lucky guy.

Martijn
Activity Score 1888
Copywriter at nurun |

https://twitter.com/Martijndotfr

joelapompe's picture
joelapompe
Activity Score 3923
SornerJuan's picture
SornerJuan
Activity Score 2
Graphic Designer
zigzag2's picture

Idea Chori kiya re!!!

zigzag2
Activity Score 2
Copywriter at Mtek advertising
Master Jack's picture

Don't like this

Master Jack
Activity Score 64
Creative Director
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