Agency Network: 
February 2011
Love thy body:  Bottocks


Print advertisement created by Out of The Box, India for Love thy body, within the category: Health.

Advertising Agency: Out of the Box, Delhi, India
Art Directors: Viral Pandya, Guneet Pandya
Creative Directors: Viral Pandya, Sabu Paul, Guneet Pandya
Photographer / Illustrator: Sunil Singh
Typographer: Ajay Yadav
Copywriters: Viral Pandya, Sabu Paul, Guneet Pandya
Log in to post comments
NataliaLima's picture

"thy"? Unnecessary. I hope it was just bad traslation.

Activity Score 1376
mr.x's picture

I've seen this photo before but not in an ad. I don't think this'll work. Too erotic to be an ad for a spa in my opinion. Maybe they've got happy endings.

Activity Score 978
Forsbergs Skola
jackmancer2017's picture

I've seen it before too. I don't think it's too erotic but in the Netherlands we're used to a lot more I suppose. 'Think it's kinda cute lol.

Vingy's picture

Love the art, love the ad
yep maybe it's too "sexy" for us, but maybe in India they have another/ more open point of view about sexuality and erotism. I think this works well.

Activity Score 466
Copywriter at Advance
akshaysrikar's picture

in India we do have a open point of view. this one jus crossed it. this would never get published in India.

Activity Score 408
Pedestrian's picture

They specialize in massaging my butt?

Activity Score 492
Ron Burgundy's picture

lol, comedy

Ron Burgundy
Activity Score 1616
Art Director at Southern California
Tom Megginson's picture

Nice Art Direction. "Thy" works because it's a play on King James Bible versions of the 10 Commandments ("love thy neighbour").

The eroticism doesn't bother me, because spas are about indulgence. It's the pale skin that's annoying. It's sad that people in India are so obsessed with being paler than they are. Brown is beautiful.

Tom Megginson
Activity Score 522
Creative Director at Acart Communications
akshaysrikar's picture

there is no art 'direction' here.... this picture was stolen, probably from some wallpaper site.

Activity Score 408
bakamono's picture

Famous internet pic, big butt in bubbles.

Activity Score 992

because therefore it is

luispiter's picture

its funny

Activity Score 2746
warreno's picture

If this is an ad for a spa in India, why are the body parts "white"?

Activity Score 222
arke1's picture

haha that's a fair call. I was thinking the same actually.

Activity Score 235
Art Director |

Billoughsby's picture

Question for the troops: Is it eroticism if it looks like a baby's butt, and not an adult posterior? I don't find this at all erotic. (Not sure standing on your head in a bubble bath is "loving yourself", and if that's what it would take, I will not be finding out.)

Activity Score 5140
Art Director |

That's it.

morse's picture

This is pretty good, but I also don't get why this baby pink skin. Brown would actually look better.

Activity Score 17897
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Lazarus's picture

Nice ass.

Activity Score 1523
Creative Director
Chris.S's picture

that's a ready made Shutterstock photo

Activity Score 33
Art Director |


Cogito ergo sum

Blashyrkh's picture

That must be a cute heart full of shit

Activity Score 32866
Art Director
Copykid's picture

It's done before in the Netherlands by Geberit

Activity Score 95
Martijn's picture

I think Viral is really a cool name for a copywriter. Lucky guy.

Activity Score 1876
Copywriter at nurun |

joelapompe's picture
Activity Score 4011
SornerJuan's picture
Activity Score 2
Graphic Designer
zigzag2's picture

Idea Chori kiya re!!!

Activity Score 2
Copywriter at Mtek advertising
Master Jack's picture

Don't like this

Master Jack
Activity Score 64
Creative Director
NSFW Warning
This page may contain elements which are considered Not Safe For Work.
Featured Content

Latest Collections