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Rog's picture

Gotta admire a client with the nads to put the competition on a 'pedestal'.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Nthngmn's picture

same concept, same execution three times: Insert Brand Name ___________ (Here)

Nthngmn
Activity Score 626
Art Director
Radoslav Minchev's picture

Respect PPL ;)

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not freedom like a shopping card

Radoslav Minchev
Activity Score 288
Marketing Manager |

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It's my job to keep punk rock elite

lsadunb's picture

Not bad.

lsadunb
Activity Score 571
Copywriter
Dick Huges's picture

Reebok is an Adidas company... so there is not to many competition there

Dick Huges
Activity Score 937
Copywriter
back2b's picture

Yeah, thought the same.

back2b
Activity Score 191
Other
bknowlden's picture

Solid big idea, on point with the strategy. I think this one is the weakest, and DH has a point...

bknowlden
Activity Score 3647
Art Director |

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brandon

www.brandonknowlden.com

elmike's picture

like it

elmike
Activity Score 15
Creative Director
kobz's picture

I dont like it cause is not real. adidas would never made a campaign like this, just because everything from adidas right now has to be linked with impossible is nothing. and this campaign has nothing to do with that. if this guys want to do some work for festivals, then do something a lot better than this.

kobz
Activity Score 4
Creative Director
addyhoch10's picture

quote: "School: Willem de Kooning Academy, The Netherlands"

addyhoch10
Activity Score 2592
Art Director
Rog's picture

Gotta admire a client with the nads to put the competition on a 'pedestal'.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

mrtalented's picture

i don't think the insight fits Adidas brand. it looks like a brave campaign. but i think the execution is not well-thought enough. sorry, guys.

mrtalented
Activity Score 2171
Creative Director
purplesimon's picture

Erm, don't adidas own Reebok?

purplesimon
Activity Score 473
Copywriter at Euro RSCG
act's picture

shouldnt it be 'check out the new Reebok'?

act
Activity Score 535
Art Director
mrtalented's picture

sister company helps selling her sister's new arrival collection. what a bonding!

mrtalented
Activity Score 2171
Creative Director
whoamilanta's picture

Bravo!!!

whoamilanta
Activity Score 4
Copywriter
aj_stone1981's picture

These are very clever. People who say it could be any brand DON'T have a point. What Adidas are showing here is unquestionable confidence in themselves and have got big balls to do so. They don't care they're advertising another brand, what they're saying to the rest is 'bring it on, we're game'. There's no-one else who've done ads like this in their field and being the first to say something is paramount these days.

I bet nike are kicking themselves for not having done this.

aj_stone1981
Activity Score 482
Art Director
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