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TopJeff's picture

Interesting idea... but my big question, and the difference between wasted ad space and a unique experience is: how many people exposed to this ad would actually have a pair of red/blue 3D glasses with them when they see it? Unless this is being presented a) along WITH glasses included or b) in a location that somehow has an audience prepared for this, then a lot of its impact will be lost.

Jeff

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TopJeff
Activity Score 479
Marketing Manager
seventysixer76's picture

It's not about having the 3D glasses nitwit. It works extremely well like this.

Boooooooooooo TopJeff
Hoooray for Wonderbra

seventysixer76
Activity Score 105
Art Director
damienL's picture

The idea came through fine with or without the glass. Better without the glass, in my opinion.

damienL
Activity Score 8
Art Director
kareena's picture

again, great concept, art direction and photography, and these ads prove that clever bra advertising can be done and directed to the actual target market: WOMEN! instead of boys!

kareena
Activity Score 39
Creative Director
slim's picture

Done. Exactly the same idea, excatly the same product.
Check D&AD 1997.

slim
Activity Score 1047
Copywriter
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