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Sean

Campaign
Agency Network: 
Published/Aired: 
December 2008
Like
13
Views
2245
Louis Vuitton:  Sean

Description

Print advertisement created by Ogilvy, France for Louis Vuitton, within the category: Personal Accessories.

Advertising Agency: Ogilvy and Mather, Paris, France
Creative Director / Art Director: Christian Reuilly
Copywriter: Edgard Montjean
Photographer: Annie Leibovitz
Art Buyer: Laurence Nahmias
Account Director: Laurent Janneau
Group Account Director: Samuel Giblin
Account Executive: Marie Reynaud
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Highest Rated

ManchuChanchu's picture

Looks like this n the Coppola shots were taken in a studio n the backgrounds were just photoshopped. nice touch up job tho...

ManchuChanchu
Activity Score 701
Art Director
SeanMartin's picture

I dont know much about the Climate Project (a website URL would have been nice), but damn I hope I look this good when I'm his age.

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No, I am not a media buyer.

SeanMartin
Jon-Paul Mountford's picture

Get A good retoucher and you Will, lol.

www.jpmountford.com

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

Advertising Pawn's picture

The richness of colors and overall photography work for this whole campaign is really stunning. Not really sure what they're trying to say, but at least they look beautiful enough to glue your eyes.

Join the advertising orgy: http://advertisingpawn.com

Advertising Pawn
Activity Score 419
Other |

_________________________________

Join the rarely updated ad orgy here: http://www.advertisingpawn.com

kurtberengeiger's picture

Why on earth is Sean wearing a wool turtle-neck on a tropical beach?

kurtberengeiger
Activity Score 7330
Copywriter
Guest's picture

good point.

Guest
i am zero's picture

HA HA HA ..

pashya is zero

i am zero
Activity Score 142
Art Director |

---
i am zero

Guest's picture

Why is he wearing a LV bag on his foot?

Guest
STRTLRS's picture

Because he's 007 and he can do anything.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

Guest's picture

I agree.

Guest
Dale's picture

I've never understood any of these ads. It's a famous person, a Louis Vuitton bag and nice photography. They look pretty and any tube ride in London will reveal a load of people with these bags. I guess it works but I thank my lucky stars that I'm not involved in creating something so bland.

- The only thing rarer than a good ad is a good guest comment -

Dale
Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

SeanMartin's picture

Well, face it: most fashion-oriented campaigns *are* bland when they're not being self-consciously "stylish". As for him wearing wool in the Bahamas, I suspect it's more product placement (I dont know the LV line well enough to say for sure), although I will say that it's not unusual to find sailors wearing light wool sweaters, even in the Caribbean (Mid-ocean gets cold in the evenings, even in summer).

And maybe it's just me, but Leibovitz seems to have lost her edge a bit -- or maybe when it comes to certain assignments, she no longer cares that much. Compared to her other work, these look like "contractural obligation".

--------------------------

No, I am not a media buyer.

SeanMartin
Davosk's picture

I think he's waiting for Ursula Andress to pop out from the water.

Davosk
Activity Score 4811
Art Director
JORDI's picture

Se nota la copia de pixeles en las palmeras...

JORDI
Activity Score 96
GRAPHIC DESIGNER |

****************
better quicktime...

Guest's picture

Sean's clock has london time yet??

Guest
ManchuChanchu's picture

Looks like this n the Coppola shots were taken in a studio n the backgrounds were just photoshopped. nice touch up job tho...

ManchuChanchu
Activity Score 701
Art Director
Guest's picture

The reason it looks like it was shot in studio and dropped into the backdrop is because Leibovitz typically uses more watt-seconds than a small city's power grid supports. She typically shoots with a giant overhead silk, two main fill sources(giant umbrellas or parabolics) and then a primary key and a few accent lights. I wouldn't doubt if this was shot in two exposures, one for the back and one for the subject and then composited, but I seriously doubt she would have done a shoot like this in studio (unless of course Sir Sean wasn't going to give more than 2 hours of his time to the campaign.)

Guest
Guest's picture

Fabulous!!!! What great way to pair 2 iconic elements, Sean and Louis.
He's still stunning!

Guest
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