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Chair

Campaign
Agency Network: 
Published/Aired: 
January 2011
Like
41
Views
1305
Lotto 649:  Chair

Description

Print advertisement created by DDB, Canada for Lotto 649, within the category: Gaming.

Advertising Agency: DDB, Vancouver, Canada
Creative Directors: Dean Lee, Cosmo Campbell
Art Directors: Chris Moore, John Larigakis
Copywriter: Kevin Rathgeber
Photographer: Philip Jarmain
Retoucher: Christophe Huet
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Highest Rated

CuriousPencil's picture

Any campaign that can work as well as this, without copy, deserves applause. Slightly disappointing to see the shadow-work was overlooked on this one, but an excellent series nonetheless.

CuriousPencil
Activity Score 4225
Copywriter
jackmancer2017's picture

Splendid! So simple so good. Shouldn't be to hard to understand for most people.

jackmancer2017
kleenex's picture

I love the whole series.

kleenex
Activity Score 58797
Web Designer/Developer
raw tuna's picture

Ahaha! That's clever, simple, but damn clever.

raw tuna
Activity Score 837
General Manager
luispiter's picture

i love the art.. but i dont the idea

luispiter
Activity Score 2756
comunication
Reality Check's picture

It works, stretching advertising into weird new directions.

Reality Check
Activity Score 2549
Lazarus's picture

Interesting thought. Not sure about the execution.

Lazarus
Activity Score 1537
Creative Director
jackblack's picture

These would have worked much better as an animation for tvc or digital banner.

jackblack
Activity Score 2363
Art Director
morse's picture

Perfect. Lovely campaign!

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pitted prunes's picture

awesome.

pitted prunes
Activity Score 216
Migzter13's picture

amazing:D How I wish I could strike a jackpot myself:P

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

thus's picture

nice.

thus
Activity Score 95
Art Director at A&D Advertising (Pvt) Ltd.
Threadlessscrew's picture

Nice idea. Beautifully executed.

Threadlessscrew
Activity Score 39
Copywriter at JWT
Anonymous Author's picture

Captures the essence so well.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

fotdot's picture

Something very confuse.

fotdot
Activity Score 674
Creative Director
miko1aj's picture

I adore this campaign. It's fabulous looking and freshly visualized. Well known idea served in great packaging. Yummy.

miko1aj
Activity Score 3086
CrackerJackFlash's picture

Fabulous.

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

CuriousPencil's picture

Any campaign that can work as well as this, without copy, deserves applause. Slightly disappointing to see the shadow-work was overlooked on this one, but an excellent series nonetheless.

CuriousPencil
Activity Score 4225
Copywriter
abake's picture

Love the whole series!
Bravo!

abake
Activity Score 1262
RMG Connect Colombia
LeroyChristian's picture

i dont get it...can anyone explain please?

LeroyChristian
Activity Score 392
Other at Nanyang Academy of Fine Arts
CuriousPencil's picture

Jackpots are sudden, life-changing events. In the space of 30 seconds, your life on an office chair becomes a life of leisure on a beach; your life behind the ironing board flattening clothes for pennies becomes one of curving waves on a surfboard. And because it all happens so suddenly, you'll literally feel one reality shatter as it instantly becomes another.

CuriousPencil
Activity Score 4225
Copywriter
crispymoore's picture

Well put. Thanks.

crispymoore
Activity Score 111
Art Director at ACD MacLaren McCann Vancouver
adbot's picture

Back to Jackblack's comment: True, this would have presented well in animation, but most images of this sort do. What works so well here is the dynamic energy (as though it's an animation still) that comes across. I say "good job".

adbot
Activity Score 42
Adcritic10-10's picture

Yes! Like it. Retouch could be better.

Adcritic10-10
Activity Score 124
Creative Director
Jonattan's picture

boom!

Jonattan
Activity Score 70

Just do it

themadcopywriter's picture

super fun!

themadcopywriter
Activity Score 43
Archibald Borfleschwartz's picture

Nice stuff. Simple and executed well.

Archibald Borfl...
Activity Score 10
MidasTouch's picture

That's amazing!
It reflects exactly the image of a big, violent, happy and sudden change, the kind of changes you must feel when wining a lot of money!
I like that.

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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