Geert Wilders

Agency Network: 
August 2011
Lotte Yoga School:  Geert Wilders


Print advertisement created by KesselsKramer, Netherlands for Lotte Yoga School, within the category: Education.

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morse's picture

The connection is very hard to make.

Activity Score 18159
Art Director |

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ace85le's picture


Activity Score 3935
Marketing Manager |


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artyduran's picture

His feet make it seem like he has a vagina.

Activity Score 1582
Paolo Buatti's picture


Paolo Buatti
Activity Score 896
Graphic Designer at NetBooster Agency Italia |

Daland's picture

The connection isn't that hard for people from the Netherlands. He is an islamophobic politician who isn't very nice to .. islamic people.
The concept of the ad is that even he deserves yoga, that he would benefit from it (by becoming a nicer person) and so could the targetgroep.
I don't think the target group will relate to Geert Wilders, but it's always funny to ridicule a public figure.

Irrelevant how? The person is known to the target group.

I think the will get noticed and will put a smile on most people. But it won't change minds and get people to do yoga. Unless they were already going to try it. Those people might remember the option for the 5 euro trail because of the funny ad.

Activity Score 140
Reclame, Marketing & Communicatie at Hogeschool van Amsterdam
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