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Knives

Campaign
Agency Network: 
Published/Aired: 
December 2015
Loto: Knives

Description

Print advertisement created by Y&R, Chile for Loto, within the category: Gaming.

Caption

Leave your life to someone else. Loto, six numbers to be a millionaire.

Advertising Agency: Prolam Y&R, Chile
Executive Creative Directors: Alvaro Becker, Francisco Cavada
Head of Art: Emerson Navarrete
Creative Director: Samer Zeidan
Art Directors: Germán Quiroz, Carolina Zavala, Diego Espinoza, Daniel Cariqueo
Copywriter: David Thackeray
Retoucher: Silvana Mercado​
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tiiozed's picture

oxhi

tiiozed
Activity Score 54
Pete R.'s picture

Cute idea.

Pete R.
Activity Score 3412
Illustrator
kleenex's picture

interesting concept.

kleenex
Activity Score 58721
Web Designer/Developer
Ramat Ajala's picture

Clever.

Ramat Ajala
Activity Score 800
jteslik's picture

Other executions are clearer. This one sort of implies that she died from a missed throw. Also confusing with the line "Leave your life to someone else," because she's leaving her life in someone else's hands for the act. You get it once you reach the product, but it was a little long.

jteslik
Activity Score 1393
Copywriter at NW Burbs of Chicago
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