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Agency Network: 
Published/Aired: 
June 2008
Longtail Communications:  Think small
Longtail Communications Print Ad -  Think small

Description

Print advertisement created by The Brand Agency, Australia for Longtail Communications, within the category: Other.

Caption

Think Small. And Different. For a job in a digital advertising agency email careers@longtail.net.au

Advertising Agency: The Brand Agency, Perth, Australia
Creative Director: Craig Buchanan
Art Director: Rikki Burns
Copywriters: Josh Edge, Kurt Beaudoin
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Highest Rated

Brema's picture

They probably want you to prepare yourself for a very small salary or none at all if you think different

Brema
Activity Score 192
Art Director at Art Director, DRAFT FCB Tanzania, a part of LOWE SCANGROUP |

Strike two stones with one bird

alphonse's picture

What the hell? Are they asking for a job, or asking people who wants a job to apply?

alphonse
Activity Score 17
Freelance Copywriter |

Sincerely,
Abdul Rahman
Fly Copy

Brema's picture

They probably want you to prepare yourself for a very small salary or none at all if you think different

Brema
Activity Score 192
Art Director at Art Director, DRAFT FCB Tanzania, a part of LOWE SCANGROUP |

Strike two stones with one bird

Albertiko's picture

This ad is based on two of the most famous campaigns in advertising history. "Think small" (DDB Bill Bernbach for Volkswagen) and "Think different" (for Apple). By using the same typefaces as in the original campaigns, it is obvious that this ad is about advertising. The content simply tells: "We are a small firm that think and act different, and we are looking for you – advertising lovers". Nice.

Albertiko
Activity Score 4
freelance copywriter
krautland's picture

thanks for explaining the utterly obvious. too bad you misjudged the idea as 'nice' though. it's borrowed interest. no self-respecting creative should work at a shop that even in its own recruitement ad doesn't have a unique idea.

krautland
Activity Score 3214
Art Director at erm... no calls please.
alphonse's picture

Have you ever heard of a term "swipe file"?

Google for it.

Swiping an idea is not illegal.
Stealing is illegal.

Swiping a work that was proven to work is good IF it can bring in more money for the business.

alphonse
Activity Score 17
Freelance Copywriter |

Sincerely,
Abdul Rahman
Fly Copy

Shanty Mathew's picture

The headline caught my attention! I thought it was a nice use of fonts to communicate a whole lot to the TA. But the "For a job..." line felt like discovering your date has, well - the wrong equipment! A let-down.

"Advertising sucks... ever so gently."

Shanty Mathew
Activity Score 130
Creative Director at United Media Services, Muscat |

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

PMDiSciascio's picture

What the hell? this is a direct lift of 2 of the best known brands.The award winning Volkswagon campaign, copy written by Julian Koenig, at the Doyle Dane Bernbach (DDB) agency in 1959. And,"Think different" was the advertising slogan for Apple Inc (formerly Apple Computer Inc) in 1997, created by the Los Angeles office of advertising agency TBWA\Chiat\Day. . . right down to the same fonts. The original writers and art directors should get the credit here, all you people did was reprint their lines. Have you no shame?

PMDiSciascio
Activity Score 2
Creative Director at dee•sha•sho
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