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Another story, Woman

Campaign
Agency Network: 
Published/Aired: 
August 2009
Longplay:  Another story, Woman

Description

Print advertisement created by Projeto Quixote, Brazil for Longplay, within the category: Public Interest, NGO.

Caption

To understand how our children need help, try to put yourself in their places.

Advertising Agency: Longplay, Brazil
Creative Director: Fernando Luna
Art Director: Alexandre Lage
Copywriter: Marcel Petroff
Photographer: Alê Torres
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firebug's picture

?????????
wt is that ??????????

firebug
Activity Score 1113
shahidali's picture

you need more help than the children!

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

jai hind's picture

nice comment shahid, made me laugh

jai hind
Activity Score 356
Art Director |

jai hind
art director

RAM KATE's picture

The concept is good but the copy suggestively should have been "To understand how much the street children need help, try to............" Otherwise it looks like a prostitute coming from poverty background, though she is herself presentable but cannot look after her children.

RAM KATE
Activity Score 763
Copywriter at Marketing |

RAM KATE

rolling.stone's picture

Dont know about comment given above.

But I really liked Idea.

Had it been a male, instead female, perhpas better.

They also could have made it into a campaign with different circumstances AND yes really better copy.

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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