Also From This Campaign 3
Description
Print advertisement created by Y&R, United Kingdom for London's Great Outdoors, within the category: Public Interest, NGO.
Executive Creative Director: Damon Collins
Copywriters / Art Directors: Dan Hubert, Amber Casey
Typographer: Jason Hyde
Photographer: Dave Stewart
Retoucher: Mark Kendrick
I feel like there's a humpty-dumpty joke somewhere in here.
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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett
Man - this is a bad day for ad postings. The chickens that lay the eggs are free-range, not the eggs. They're trying too hard to make the connection about having no boundaries. The visuals are cute, just rework it to "Break Out Of Your Shell. Discover London's great outdoors..." It would do a better job suggesting people have been living sheltered lives and should get out.
"This place looked a whole lot different when Daddy got laid, honey..."
I like it,
next time in london, I will were a chicken custom just to show who's the king, ha ha
Nice pics.
SALVA.
www.juansalvarredy.com
http://www.containerone.info
http://thelift.tv/spain
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