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Magnet

Campaign
Agency Network: 
Published/Aired: 
March 2008
Lojack:  Magnet

Description

Print advertisement created by Leo Burnett, Colombia for Lojack, within the category: Professional Services.

Advertising Agency: Leo Burnett, Colombia
Art Director: Carlos Murad
Copywriter: Otavio Schiavon
Illustrator: Diana Buitrago
Photographer: German Rojas
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Highest Rated

Mr.T's picture

Wow! The same comment in all executions? Man, this campaign really bothers you.
I think its great.

Mr.T
Activity Score 2
Wordnerd's picture

Sweet campaign!

Wordnerd
Activity Score 6692
Copywriter
miko1aj's picture

excellente! Good job Ms. Diana!

miko1aj
Activity Score 3086
obladioblada's picture

Excelent idea and artwok congratulations!

obladioblada
Activity Score 256
obladioblada
ricklongo's picture

Best of the three.
Sweet campaign, really novel idea, and superb art direction. I love it.

ricklongo
Activity Score 1244
Daniel9's picture

Fantastic campaign!

Daniel9
Activity Score 14
Copywriter
pindaro's picture

niiiiice

pindaro
Activity Score 524
Creative Director |

www.pindaro.info

mikepants2005's picture

Nicely art directed except this idea has been before. It was done 10 years ago for the Flora London Marathon where we see someone dressed as a matchstick chasing someone dressed as a bomb. Also a cheese grater chasing a block of cheese. Check out the old D&AD annuals.

mikepants2005
Activity Score 504
Copywriter
Wordnerd's picture

that's not the same. here, the runnaway can't be won from the beginning. that's a big difference to what you describe

Wordnerd
Activity Score 6692
Copywriter
Mr.T's picture

Wow! The same comment in all executions? Man, this campaign really bothers you.
I think its great.

Mr.T
Activity Score 2
Zemane's picture

Chuva roxa! Chuva Roxa! That's all i have to say.

Zemane
Activity Score 284
Copywriter |

"Talent is luck. The important thing in life is courage."

bompa's picture

Linda campaña

bompa
Activity Score 318
Copywriter
felipe manalich's picture

Vamos Nene!!!

Good work Carlos a.k.a. IA.
Great Idea.
Lovely Art Direction.

felipe manalich
Activity Score 25
Creative Director
farsy's picture

Gorgeous

farsy
Activity Score 6
Intermarkets
erictsui's picture

So nice and good job!!! Diana

erictsui
Art Director at Art, Creative
spiergallo's picture

***Brava Diana. Great job***

spiergallo
Activity Score 69
Art Director
advertising is my life's picture

VAMO NENES!!!!!!

Bravo. Qué buen trabajo, idea, recurso, todo.

Santiago J

advertising is ...
Activity Score 6

santijara

Ivancette's picture

Muy bueno! lo mejor que veo de la agencia desde hace ya un tiempo. Solo un observación, no debería llevar el logo, como para terminar de cerrar, por ahí sobra, no se....
Excelente me gusto mucho el concepto!

El

Ivancette
Activity Score 153
Copy Eje Publicitaria |

El que sabe, sabe arte. El que no, es redactor.

mauroxxx's picture

y si no lleva el logo quien paga la produccion eh?? vamos dile eso al cliente. A mi me parece que el logo esta muuuuuuuy bien usado ahi donde va. Excelente campania

mauroxxx
Activity Score 539
Art Director at Ogilvy & Mather Bogotá
sismo83's picture

:)

sismo83
Activity Score 38
AAAP
espi72's picture

Como la Club Colombia Leo, como la Club Colombia...

espi72
Activity Score 75
Art Director
mark09's picture

This campaign was amazing! It was a shame they didn't get a lion for that.

mark09
Activity Score 90
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