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Light bulb

Campaign
Agency Network: 
Published/Aired: 
March 2008
Lojack:  Light bulb

Description

Print advertisement created by Leo Burnett, Colombia for Lojack, within the category: Professional Services.

Advertising Agency: Leo Burnett, Colombia
Art Director: Carlos Murad
Copywriter: Otavio Schiavon
Illustrator: Diana Buitrago
Photographer: German Rojas
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Rami Qaddoumi's picture

cool very nice :)

Rami Qaddoumi
Activity Score 214
Creative Director at Amman Jordan
djakuza's picture

Cannes!

djakuza
Activity Score 517
Art Director
LisAD's picture

these are very very cute and relevant. the boomerang is the weakest though...

LisAD
Activity Score 446
Art Director |

"the art director says: whatever I say"

andrekaze's picture

any great suggestion ?

andrekaze
Activity Score 97
sold's picture

this campaign is simply AWESOME!
congratulations!

sold
Activity Score 3379
Copywriter
Daniel9's picture

I just love it.

Daniel9
Activity Score 14
Copywriter
fractalrene's picture

Lovely artwork. Nice and innovative way to show the message.

fractalrene
Activity Score 1504
Copywriter
mikepants2005's picture

Nicely art directed except this idea has been before. It was done 10 years ago for the Flora London Marathon where we see someone dressed as a matchstick chasing someone dressed as a bomb. Also a cheese grater chasing a block of cheese. Check out the old D&AD annuals.

mikepants2005
Activity Score 504
Copywriter
Zemane's picture

Chuva roxa! Chuva Roxa! That's all i have to say.

Zemane
Activity Score 284
Copywriter |

"Talent is luck. The important thing in life is courage."

Dick Huges's picture

I really like this campaign. If Chavez dont bomb your heads down you will see it get a Lion in Cannes.

Dick Huges
Activity Score 937
Copywriter
rars's picture
rars
Activity Score 17
tbwa
gonndo's picture

no...

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

vidya.shankaran's picture

good series :)

loved it

really

vidya.shankaran
Activity Score 724
josan's picture

absolutamente memorable... y envidiable.

josan
Activity Score 12
josangat
Snerkadoodle Snr.'s picture

Well done guys! It's one of those "I wish I had done it ideas".

Snerkadoodle Snr.
Activity Score 52
Copywriter
spiergallo's picture

Brava. Brava. Brava.

spiergallo
Activity Score 69
Art Director
Margaret Gay's picture

funny

Margaret Gay
Activity Score 144
Marketing Officer
triptancio's picture

Oro para...

triptancio
Activity Score 69
Art Director
espi72's picture

La campaña completa es absolutamente muy buena, que buen concepto, dirección de arte, color, recurso, etc, etc, etc y todos los "etcs" faltantes... muy buena.

espi72
Activity Score 75
Art Director
Guest commenter's picture

Good art work!

Guest commenter
mark09's picture

This campaign was amazing! It was a shame they didn't get a lion for that.

mark09
Activity Score 90
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