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Boomerang

Campaign
Agency Network: 
Published/Aired: 
March 2008
Lojack:  Boomerang

Description

Print advertisement created by Leo Burnett, Colombia for Lojack, within the category: Professional Services.

Advertising Agency: Leo Burnett, Colombia
Art Director: Carlos Murad
Copywriter: Otavio Schiavon
Illustrator: Diana Buitrago
Photographer: German Rojas
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Chough's picture

Love the execution, was confused about the concept, until I checked out the website… It's for a vechile tracking system… Enlightenment

Chough
Activity Score 147
Creative Director
Floro's picture

Great execution. I love it!

Floro
Activity Score 63
Agency
mikepants2005's picture

Nicely art directed except this idea has been before. It was done 10 years ago for the Flora London Marathon where we see someone dressed as a matchstick chasing someone dressed as a bomb. Also a cheese grater chasing a block of cheese. Check out the old D&AD annuals.

mikepants2005
Activity Score 504
Copywriter
360 grados's picture

Great art direction.
Excelente dirección de arte, muy bien por Leo, bien por los brasileros.

360 grados
Activity Score 305
Graphic Designer
ernesto p's picture

está muy bueno!!!
felicitaciones!!

ernesto p
Activity Score 76
spiergallo's picture

was so long time I don't seen this tipe of job. Congratulations

spiergallo
Activity Score 69
Art Director
pedrovilar's picture

360 grados...Brasileros? Pone Leo Burnett Colombia...

pedrovilar
Activity Score 4
Art Director at DDB Barcelona
Ivancette's picture

Muy bueno, diferente y fresco, no vi nada parecido en el mercado colombiano y especialmente en el rubro, congrats!

Ivancette
Activity Score 153
Copy Eje Publicitaria |

El que sabe, sabe arte. El que no, es redactor.

mark09's picture

This campaign was amazing! It was a shame they didn't get a lion for that.

mark09
Activity Score 90
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