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Bone

Campaign
Agency Network: 
Published/Aired: 
March 2008
Lojack:  Bone

Description

Print advertisement created by Leo Burnett, Colombia for Lojack, within the category: Professional Services.

Advertising Agency: Leo Burnett, Colombia
Art Director: Carlos Murad
Copywriter: Otavio Schiavon
Illustrator: Diana Buitrago
Photographer: German Rojas
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drunk dave's picture

Great idea, and lovely execution. Colombian inspiration me thinks.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
Blueprint's picture

simple. excellent illustration. not choking with copy. fresh. deserves high fives and a raise!

Blueprint
Activity Score 94
mikepants2005's picture

Nicely art directed except this idea has been before. It was done 10 years ago for the Flora London Marathon where we see someone dressed as a matchstick chasing someone dressed as a bomb. Also a cheese grater chasing a block of cheese. Check out the old D&AD annuals.

mikepants2005
Activity Score 504
Copywriter
Zemane's picture

Chuva roxa! Chuva Roxa! That's all i have to say.

Zemane
Activity Score 284
Copywriter |

"Talent is luck. The important thing in life is courage."

Crème de la Mer's picture

Me encanta! jaja el topo

Crème de la Mer
Activity Score 40
Copy writer
Tripioso's picture

Clever, funny and effective. I love it!

Tripioso
Activity Score 470
Art Director at Grupo Wisa |

Life's a Trip. Enjoy the Ride!

spiergallo's picture

Brava. Brava. Brava.

spiergallo
Activity Score 69
Art Director
millergroup's picture

Love it! Very clever!

millergroup
Activity Score 2
mark09's picture

This campaign was amazing! It was a shame they didn't get a lion for that.

mark09
Activity Score 90
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