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Minimum's picture

oooooh subtle. I like it.

Minimum
Activity Score 1430
Graphic Designer |

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

twelve_noon's picture

elementary thinking on the logo for a brand that can afford more creativity.

twelve_noon
Activity Score 617
Creative Director
teenie's picture

Totally agree.

teenie
Activity Score 1894
Copywriter
caz's picture

not quite elementary

simplicity speaks more directly than frills

its harder to think of a simple idea than a complicated one that not everyone will understand.

caz
Have Heart's picture

Nice one!

Have Heart
Activity Score 922
Art Director
Sudhi's picture

ooops........! smart 'N' sexy.............

Sudhi
Activity Score 6
Art Director
DreamMerchant's picture

It can be far better than this. I can't really have the feel the car by looking at the logo. But...really feel good about it on how these guys pull it off with this idea. I will put it as good TEAMwork? It got to be good teamwork and great public relations.Good work guys!

DreamMerchant
Activity Score 6
General Manager
Bye's picture

This isn't VW anymore, maybe ten years ago.

Bye
Activity Score 1464
michael's picture

GREAT IDEA.LOVE IT

michael
Activity Score 14
Creative Director |

michael

spronski's picture

Yup, i'm deffinately going to buy the new beetle cabriolet after seeing this ... not.
For me the idea is too basic, even a bit "oldish" and says nothing at all about the car (ok, except that is has no roof).

spronski
Activity Score 54
Art Director
fluffy's picture

I like the simplicity of this as a creative idea, but will the majority of consumers get it?

fluffy
Activity Score 236
Copywriter
sumbody's picture

first thought…overdone

sumbody
Activity Score 134
Art Director
Crayon's picture

i think this one is great. Simply great

Crayon
Activity Score 163
Copywriter
x-men's picture

the only idea I see here is cutting de "roof" of the volkswagen`s logo to make an analogy with the cabriolet. it`s too basic.
when advertisers ends doing something with the brand`s logo it`s because there`s a dangerous lack of ideas.

x-men
Activity Score 340
Creative Director
Punch's picture

Es verdad, se quedaron en la primera idea. Además, sirve para hablar de cualquier modelo Cabriolet de la marca VW. Hace falta personalidad Beetle.

"Aquí también se opina en español y em português".

Punch
Activity Score 612
Creative Director |

"no silencies lo que no sabes expresar".

Kin's picture

for award purposes...who doesn't know a cabriolet is topless...what else does it says that I don't know...ain't buying the car beause of this ad...but it'll be cool if the logo on the actual car is done like that...

Kin
Activity Score 86
Creative Director
Vicky's picture

Deamasiado fácil. To easy. No se ve que hayan seguido pensando despues de esta idea.
Además no creo que ningún logo se deba alterar de ninguna manera.

Vicky
Activity Score 375
Creative Director
oshe's picture

o no, o no, es un chispazo, i dont like it

··o.s.h.e··

oshe
Activity Score 852
Copywriter |

oshe.pb@hotmail.com

BRASILEIRO-NATO's picture

NOT GOOD!

BRASILEIRO-NATO
Activity Score 26
Creative Director
vincent's picture

I like the new beetle cabriolet:=)

vincent
Activity Score 28
Art Director
puppiepoppy's picture

If you have ever dabble your hands to work on a VW account before, you'll bet that this ad is a scam ad (or layout ad, whatever you called it); that hasn't been published before and will never be accepted by client. VW global corporate doesn't allow any mucking around with their logo, whatsoever.

So, I guess this ad remains in the dream....in this case, Blue dream.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

kc_brock's picture

smart&simple.
very nice.

kc_brock
Activity Score 703
Art Director |

rd

tigor's picture

VW ads always amuse me.

Not this one, sorry.

tigor
Activity Score 48
Copywriter |

Awards Arouse Anything

Beatboxer's picture

As a teacher taught me in school, KISS!

Keep It Simply Stupid, or... Keep It Stupidly Simple.

I like it.

Beatboxer
Activity Score 1517
Copywriter
michael's picture

good idea, i like it.

michael
Activity Score 14
Creative Director |

michael

sioux's picture

do things new,do new things

it seem like an ipod 10% off's campaign,but i like it

sioux
Activity Score 2
Copywriter |

do things new,do new things

DreamMerchant's picture

Oh...any another...it still can be far far better...think harder...hint...hint....

DreamMerchant
Activity Score 6
General Manager
DreamMerchant's picture

Oh...any another...it still can be far far better...think harder...hint...hint....

DreamMerchant
Activity Score 6
General Manager
Rog's picture

Very VW idea. But it's not enough.
Time for a change from the expected logo play?

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Phil's picture

its not really ok to play with logos...
dont get me wrong this ad gives u an 'oooh cool' feeling coz u figured it out and yes u r happy
but after about 1minute that goes away-it needs something-maybe a pic of the beetle underneath or somethin ;p

Phil
minimaloid's picture

"Niño, traeme una caña que ya he terminado la pieza!!"

minimaloid
Activity Score 123
University of Barcelona - Advertising and PR
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