Blurred Eyes, Fat

Agency Network: 
May 2012
L'Officiel III:  Blurred Eyes, Fat


Print advertisement created by Publicis, Brazil for L'Officiel III, within the category: Health.


It's easy to make your make-up ruin. The hard part is putting it on.

Advertising Agency: Publicis, São Paulo, Brazil
Creative Directors: Hugo Rodrigues, Kevin Zung
Copywriter: Guilherme Nesti
Art Director: Eduardo Pastor
Illustrator: Leo Dolfini
Typographer: Leo Dolfini
Art Buyer: Selma Momosse
Production: Rita Villarim, Thiago Loureiro, Emerson Russo , Burti HD
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Bob08's picture

If you're so stupid, please do not wear makeup before stepping on the scale.

Activity Score 749
Agamenon's picture

I think it's not a matter of the moment that women step on the scale, but the feeling of getting fat.

Activity Score 135
vlads's picture

great! but i think is enough with one not three, unless with different copy each one.

Activity Score 541
Art Director at |

Dark Horse's picture

The translated line in the credits IS in fact wrong. Open the image and see for yourself. Instead of "make your make-up RUIN", it says "make your make-up RUN".

Dark Horse
Activity Score 26
Art Director
Fernando Fernandes's picture

Entenda homens um pouco as mulheres. Lindos olhos! entenda melhor cada olhar! linda peça!

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
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