Wood

Campaign
Agency Network: 
Published/Aired: 
March 2009
Loctite:  Wood

Description

Print advertisement created by DDB, Italy for Loctite, within the category: Industrial, Agriculture.

Advertising Agency: DDB Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Ricard Valero
Copywriter: Alessandro Mian
Photographer: Andrea Melcangi
Postproduction / CGI: The Scope, Hamburg
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Highest Rated

gromain's picture

great insight
great job

gromain
Activity Score 11
Lowe strateus |

toyoutoto, too, toyoutoutou.

Guest's picture

cannes !!!!

Guest
Guest's picture

Are you from Cannes?
I'm from Bordeax.
Vive la France!

Guest
Guest's picture

hahaha...

Guest
Guest's picture

i SAY YOU CANNES

Guest
Guest's picture

Jaa Scheißee

Guest
Guest's picture

Jaa Scheißee

Guest
eldeadevis's picture

Makes you feel good just by looking at it. Strong, nostalgic and straight on to the product bennefit. A total winner.

eldeadevis
Activity Score 306
Draftfcb México
ivan's picture

Well said!

ivan
Creative Director at Ads of the World
Lüerzers's picture

Let's think less about awards, and more about the consumers.

The ad reaches the edge it's supposed to, and for that, it works gorgeously. If it's a winner, it should just be an additional, not the only subject under discussion.

Lüerzers
Activity Score 108
Archive Magazine |

------------
Don't let it go to your head.
L.A.O.S - www.luerzersarchive.net

krautland's picture

you are of course right but I think those saying 'cannes' essentially agree with you. they have just found a single word for it.

krautland
Activity Score 3182
Art Director at erm... no calls please.
ADebutant's picture

Wonderful. I agree. Cannes.
"Our factories make cosmetics. We sell hope." -M.Factor

ADebutant
Activity Score 264
Jet Propulsion Lab's picture

I love it!

I like how they show you different objects (plastic, wooden and porcelain) without hammering you over the head with the product benefit (that it works on all materials.) Instead, they took the emotional approach for such an impersonal, utilitarian product.

Jet Propulsion Lab
Activity Score 10669
Copywriter
bompa's picture

Very nice campaign, well done.

bompa
Activity Score 316
Copywriter
Guest's picture

perfect 10

Guest
Guest's picture

like this best.

Guest
Guest's picture

This will be a huuuuuuuge gold lion. Congrats to all the team, the nutcracker, the robot and whatever.

Guest
Guest's picture

questa si becca un bel leoneeee !!!! stupenda stupenderrima !!!
bravi !

Guest
Guest's picture

italians can do advertising?
are Vicky Gitto, Ricard Valero and Alessandro Mian british freelancers?

Guest
Guest's picture

Óptima campanha. Bem executada, simples, com uma sensibilidade superior e assente numa caracteristica do produto interpretada através dum insight humano relevante.
Prova que não é preciso recorrer a celebridades ou gajas boas para fazer campanhas em Itália.
5 estrelas e se ganhar em Cannes, será merecido.

Guest
Guest's picture

qué maravilla de campaña... delicada, emotiva... excelente dirección de arte
le dieron una vuelta increíble a la forma de vender el producto.
De acuerdo con el resto de los comentarios, esta campaña es de premios!!
Felicitaciones!!!

Guest
NatalieM's picture

Man, I love the type treatment, too!

-Natalie
www.topolewski.net
http://nataliemarion.wordpress.com

NatalieM
Activity Score 1681
Topolewski |

-Natalie
http://www.nataliemarion.com

Guest's picture

Jaa Scheißee

Guest
gromain's picture

great insight
great job

gromain
Activity Score 11
Lowe strateus |

toyoutoto, too, toyoutoutou.

adgourmet's picture

SUPERB!!!

adgourmet
Activity Score 81
Creative
bottleHeD's picture

I have no idea what this ad is about, probably because i don't know what the product is. Can anyone tell me?

bottleHeD
Activity Score 90
Art Director at OgilvyOne
Guest's picture

what? this makes no sense.

Guest
Guest's picture

What? You make no sense!

Guest
Guest's picture

The others are ok... but this one is disturbing.

Guest
Guest's picture

that's hilarious

Guest
Guest's picture

cagooondeeeniaostiaputaaaa!!!

Guest
7788's picture

cagooondeeeniaostiaputaaaa!!!

7788
Activity Score 2
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