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jai hind's picture

nice

jai hind
Activity Score 356
Art Director |

jai hind
art director

Guest's picture

nice - and thats all

Guest
krdzine1's picture

@Guest - you are an angry little man. If you don't care for other's opinions, ideas and concepts why are you on this site? Create a site and critique yourself.

krdzine1
Activity Score 2
KESHAV's picture

brilliant ad i like it.

KESHAV
Activity Score 149
Creative Director at rediffusion-yr
Guest's picture

brilliant? not really. maybe this idea in a situation would've worked better. this chain is useless this way.

Guest
BWeesper's picture

Better be a broken chain.

BWeesper
Activity Score 47
Sephi's picture

yea~

lol

I think they've not so really be accord with physics.

Sephi
Activity Score 133
Art Director at Shanghai,China
tirthomitro's picture

ho-hum... first thing that leaps into the mind when thinking abt an adhesive

tirthomitro
Activity Score 2724
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Prof's picture

some kind of mind you have...

if you had ever thought about an adhesive and this would be the first thing that came to your mind, then why didn't you do it? "hmm adhesive...strong adhesive...OH YEAH! lets just glue chains together!" nice thought process...

this ad isnt that bad, considering its from italy...

Prof
Activity Score 1421
Copywriter |

Quite really.

Guest's picture

Come on this idea has been done a thousand times.

Guest
Guest's picture

Why is Indian advertising in general then such a big rip off/scam fest?

Guest
Guest's picture

Can't believe you said that..........You must be a genius.......ho hum.....no the first thing that springs to mind is that you think you are a genius. Am going to think about adhesives now. Byeeeee!

Guest
Ed Mintone's picture

This bonding moment brought to you by ads of the world.

btw- dig the idea.

Ed Mintone
Activity Score 581
Other
Guest's picture

Very good!

Guest
Guest's picture

very nice.

Guest
Guest's picture

wonderful ad , hats off to the creativity

Guest
Guest's picture

Great ad. Best work in ages I've seen from Italy.

Guest
Guest's picture

GENIUS.........

Guest
Guest's picture

I like this. There have been an awful lot of super strong adhesive ads done, but I've never seen this one. Nice thought. 10 years ago it would have been a world-beater. Now it may get a finalist.

Guest
Guest's picture

very nicely doneeeee...

Guest
chinaski's picture

smart.

chinaski
Activity Score 951
Copywriter
Guest's picture

Nonnense...
Why inverting the ring chain?

Guest
Chopper's picture

Idea: good
Text: I don't like adv without text; copywriter should write it. They should write good text.
Photo: the adhesive makes a chemical weld between the parties and usually it leaves a visible trace, in this case nothing is there.
From a visual point of view that's weak.

Chopper
Activity Score 1013
Jakarta Jack's picture

you're a clerk at a bank, right?

Jakarta Jack
Guest's picture

And you're of this agency, right?

Guest
Jakarta Jack's picture

yeah, jakarta is next door to milan, 5 minutes by bus

Jakarta Jack
Guest's picture

Guarda caso sei iscritto da 7 ore...
E parla pure italiano.
Scemo.

Guest
Jakarta Jack's picture

for me 1 pizza margarita and a beer please

Jakarta Jack
Guest's picture

Has a clerk at a bank no right to comment?

Guest
Jakarta Jack's picture

yes, but don't pretend to be an expert on advertising when you are a bank clerk.

Jakarta Jack
Guest's picture

"Text: I don't like adv without text; copywriter should write it. They should write good text."

Only if you need a text. If not it's totally useless and it devaluates the idea.

Guest
Guest's picture

Tastes are tastes, no need to discuss.

Guest
Jakarta Jack's picture

wrong, the need for a headline is something that can be discussed. if an ad is stronger without then it has nothing to do with taste. taste is about the right shade of dark blue. i.e. personal preferences.

Jakarta Jack
Guest's picture

In fact after this discussion everybody make comments forgetting their own taste.
However, stop joking and let me explain my point of you.
Who can decide if an adv could be less or more stronger with/without a text?
A professor like you? On the basis of which parameters?
Certainly an adv can stand alone without text, but why thinking that's the best?
If usually the adv team includes a copywriter it means a text could be included in an adv.
The team decide not to put text: ok it's their decision, they can do it.
Nobody says that an adv cannot stand as a simple image, but someone can disagree with that (specifically in thi subject case) and you, with your degree in advertising, you are not however a person infallible.

Guest
Jakarta Jack's picture

a team comes up with an idea, and that does not imply that copy needs to be included in every ad.

what headline would you add to this ad then, smart ass?

- glues any link without having to link them ?
- the strongest glue in the world ?
- the glue that makes chains obsolete ?

get a job in a real agency and learn.

Jakarta Jack
Guest's picture

I understand that it's useless to reply to a desperate housewife.

Guest
Jakarta Jack's picture

is that your best shot?

Jakarta Jack
Guest's picture

A PICTURE SPEAKS A THOUSAND WORDS. Sometimes you don't need copy if its self explanatory.

Guest
Jakarta Jack's picture

please tell that to the ass i'm replying to

Jakarta Jack
CurryJ's picture

Love the way the obvious has been flipped on its head!

CurryJ
Activity Score 937
Copywriter |

================================================
I think; therefore I am

Jakarta Jack's picture

please explain, you don't make much sense

Jakarta Jack
Guest's picture

this thing works man...nice

Guest
capywriter's picture

Has it come to anyone's mind that this kind of chain is totally useless?
And yes, I have seen executions like this before.

capywriter
Activity Score 5453
Copywriter at Freelance
Jakarta Jack's picture

Link please

Jakarta Jack
Guest's picture

Comunicates smartly the benefit of the product. There's no point in how you use the chain, nobody cares about that. For me is a very good work.

Guest
Rabubi's picture

You my friend are a knob.
Firstly, if you've seen work like this before, provide the link. And secondly, about the chain being useless.... you're complete right.

Rabubi
Activity Score 554
Copywriter
funky_frogii's picture

very smart.........good.

funky_frogii
Activity Score 2516
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

BWeesper's picture

Overdone...

BWeesper
Activity Score 47
Guest's picture

Sempre incredibile scoprire ogni volta come anche un'idea totalmente pulita, semplice e comprensibile possa generare commenti così idioti e rosiconi: è una lezione sulla natura umana. Dritti per la vostra strada e in culo a tutti, ragazzi! Complimenti.
Paolo

Guest
satpal's picture

exactement le genre de pub que j'ai l'impression d'avoir déjà vue des dizaines de fois...si ce n'est pas le cas, c'est excellent.

satpal
Activity Score 144
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