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Plant, 1

Campaign
Agency Network: 
Published/Aired: 
September 2007
Liza Salad Dressings:  Plant, 1

Description

Print advertisement created by BBH, Brazil for Liza Salad Dressings, within the category: Food.

Advertising Agency: Neogama BBH, Sao Paulo, Brazil
Copywriter: Silvio Amorim
Art Director: Fabio Baraldi
Photographer: Marcus Hausser
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Highest Rated

nuttin2kare's picture

I really dun understand whats this ads about T_T

nuttin2kare
Activity Score 24
Photographer |

uh oh ..

O_____________________o

Willey's picture

hahahahaaa interesting. just have to be careful, some garden plants are poisonous!

Willey
Activity Score 140
Graphic Designer
Bas's picture

Doesnt give a happy feeling these adds. cold.

Bas
tatu's picture

who buys salad sauce???
will they understand???

we might be used to these new style of advertising, but buyers no.
advertising is to sell, not to win prizes.

tatu
GianT's picture

Indeed, I don't understand what this campaign is about

GianT
Activity Score 56
nuttin2kare's picture

I really dun understand whats this ads about T_T

nuttin2kare
Activity Score 24
Photographer |

uh oh ..

O_____________________o

teenie's picture

I don't get it, either. The greens have run away? They've been eaten? I seem to be missing something that's glaringly obvious.

teenie
Activity Score 1894
Copywriter
fractalrene's picture

You got it there, the leaves have been eaten. The bottle of salad dressing is there.

fractalrene
Activity Score 1504
Copywriter
teenie's picture

The whole thing is so bleak, it feels like winter - when there aren't any leaves around, any way. I like the idea, but the execution is confusing.

teenie
Activity Score 1894
Copywriter
washiam's picture

Agree, maybe it should be in summer

washiam
Activity Score 443
Art Director
CND's picture

the dressing is so good that someone has eaten all the leaves off the tree to use up the dressing....

CND
GuesCND's picture

the dressing is so good that someone has eaten all the leaves off the tree to use up the dressing....

GuesCND
followthebullet's picture

nice campaign.

followthebullet
Activity Score 130
Get-a-Fix's picture

There is something a little "Trying-hard-but-not quite-there" feeling about this ad. Personally... the copy "Making greens great" is not the best line for it. Not bad as a concept, but the look n feel along with the copy makes it a bit bland, which is not so good for a salad dressing ad.

Get-a-Fix
Activity Score 351
Copywriter
Guest's picture

I wouldn't have gotten the concept without the hints. It looks as if someone abandoned the salad dressing.

Guest
Guest's picture

Well, I'm the TA of salad dressings & caught the IDEA immediately. That's astonishingly GREAT!!!!

Guest
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