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kalpesh78's picture

ha ha ha ha... nice one

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Pouts's picture

COOL!!!! really really insightfull!

Pouts
Activity Score 693
Art Director
sherman's picture

don't get it
EXPLAIN PLS!

sherman
Activity Score 153
Other
justpassingby's picture

sherman, its holding your lighter up in the air when a ballad plays live.

justpassingby
Activity Score 1368
Other
sherman's picture

oh thx. got it.
i am too young to be in a rock concert!
=P

sherman
Activity Score 153
Other
Rog's picture

It says 'rock concert' okay... but not brilliantly.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

JamurPutih's picture

ever join a metallica concert? they lit the light during 'unforgiven'

JamurPutih
Activity Score 263
Art Director |

end of joy, enjoy

Rog's picture

ever heard of Bruce Springsteen concert?
Bruce and lighters at concerts - very old. ;)

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

mayhem's picture

Nice idea:)

mayhem
Activity Score 126
Art Director
hang-the-dj's picture

Love the idea, but it was obviously sitting in some team's bottom drawer for a while before they came across 'Improved live concert mode' - if that actually exists.

What does it do? Add more crowd noise?

Would have been better for a radio station live concert special.

hang-the-dj
Activity Score 1262
Copywriter
laylowmoe's picture

HELL no.

You could listen to a radio station concert at home.

A car stereo is the best product for this idea.

laylowmoe
Activity Score 328
Copywriter
hang-the-dj's picture

I don't know, 'Improved live sound' is such a bullshit feature, seems so fake.

I think most people listen to the radio while driving, they do where I live anyway.

hang-the-dj
Activity Score 1262
Copywriter
Andal's picture

Made me laugh.
__________________________
Smart and Funny Signature.

Andal
Activity Score 863
Copywriter |

_______________
It's so easy to critic.

klug's picture

Looks like someone had the idea and tried to find a client for that...

klug
Activity Score 173
Art Director at Senior Art Director at Sapient UK
Chico Ribeiro's picture

I found it hard to understand.

Chico Ribeiro
Activity Score 160
Art Director
Joe76's picture

hahahaha muuuy buenooo! :)

Joe76
Activity Score 762
Art Director
JonathanStampf's picture

I'll bet the one's who get it are older. Those who don't, younger.
Nobody smokes or has lighters anymore. The kids today hold up open lit cell phones.

Remember when it changed from, "show the product" to "show the benefit of the product"? And now really good stuff seems to be "Show the drawback of the great product."

Wait, didn't Benson & Hedges do that with cigarettes that were longer and always broke?
http://classicads.com/index.php?main_page=product_info&cPath=8_9_115&p...

What other old ads had the same kind of edge we like now?

JonathanStampf
Activity Score 2
Graphic Designer
andylefty's picture

Clever. I must admit I didnt get it at first.

andylefty
Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
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