Log in or register to post comments
Guest's picture

what are they saying here?
don't get this at all

JTW926's picture

I'm guessing they are saying that little red riding hood is concentrated on only one thing, the wolf, but yet there is another thing she should be looking out for, the lamp about to fall on her head. So you need to be open minded about sickness, and spend more money paying for pointless pills that your children don't need :)

Activity Score 184
Art Director
Brandon Whee!'s picture

Pretty far-fetched to me, sorry. They needn't have gone the extra mile to use fairy tale figures when ordinary, everyday people in ordinary, everyday situations coulda done the trick.

Nice artwork, nonetheless, i'll give that to them.

Most times, worst enemies used to be best friends - and vice versa.

Brandon Whee!
Guest's picture


andrej dwin's picture

it's way too complicated and unrelated to the product/message.
borrowed interest.
*the best skate/snow/surfing videos and pictures.
*updated daily!

andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells

seventysixer76's picture

The only risk in this ad: the invisibility of the logo.

Thanks to the title I knew which brand this is for.

PS: Oh yeah. The campaign is bad.

Activity Score 105
Art Director
Bolhas's picture

For me this is a very nice campaing, directly, smart, funny and well executed.

anthonyanthony's picture

for me to ;)

Activity Score 9
Art Director at Air Brussels
postman's picture

Despite it's kind of a stretch, the fairy tale characters make sense to me because everyone knows about one risk already. However, you'll need a very good - and maybe longer - copy to explain this. The copy here is too clumsy.

Activity Score 951
Guest's picture

check above the girl.... the lamp!

Zoran's picture

I like the idea, but it's not very well done, in my opinion.

Featured Content

Latest Collections

Highlighted Holiday Ads

Highlighted Holiday Ads

in this collection.
2019-11-15 07:52
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now