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Little Premature Xmas Card

Published/Aired: 
December 2006
 Little Premature Xmas Card
 Little Premature Xmas Card

Description

Every year, the premature baby unit at Edith Cavell hospital sends cards to the other departments as well as to ex-patients. This year, they sent this card in mid-October. When you open it you see the message:

Caption

It's a little premature, but Happy Christmas.

Advertising Agency: McCann-Erickson, Belgium
Creative Director: Jean-Luc Walraff
Copywriter: Gregory Defay
Art Director: Gregory Defay
Photographer: Thierry Siebrand
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Highest Rated

ivan's picture

Oh, that's an incubator!? I thought it's a grill. :?

ivan
Creative Director at Ads of the World
justpassingby's picture

very very very cool very

justpassingby
Activity Score 1368
Other
drizae's picture

Brilliant, xmas is so hard to do.

drizae
Activity Score 503
Copywriter |

Fail Harder.

maggil's picture

now, I am awed!

maggil
Activity Score 6
Art Director
Wren's picture

Amazing. Very fresh and original.

Wren
Activity Score 66
Art Director
LetitbeKNOWN's picture

Great ads for what seemed to be not the easiest to work with. Niiiiccccceeeee

LetitbeKNOWN
Activity Score 36
Art Director
Jet Propulsion Lab's picture

It was just a matter of time before someone would start fucking around with those figurines in the Nativity scene.
And I'm so glad they did.
Why it's baby Jesus in an incubator!
How precious is that?!

I wonder if I can get them on eBay...

Jet Propulsion Lab
Activity Score 10679
Copywriter
ivan's picture

Oh, that's an incubator!? I thought it's a grill. :?

ivan
Creative Director at Ads of the World
2workitt's picture

The idea is cool, but I'm always sceptical when it comes to politics and religion

2workitt
Activity Score 44
Creative Director
accident's picture

don't be sceptical
enjoy it

accident
Activity Score 36
Copywriter
Mo's picture

Lolz..Ivan...why would it be a grill? :-O

Mo
Activity Score 648
Art Director
addyhoch10's picture

"baby jesus on a grill? i thought it's goose for christmas" ;)

i love it. it would also be nice with mary kneeing behind the incubator touching the glass with her palms.

addyhoch10
Activity Score 2592
Art Director
PeteHH's picture

Fantastic!

PeteHH
Activity Score 202
Copywriter
Checho's picture

Fantastic!!! It's a very cool ad!!! Congrats!!!!

Checho
Activity Score 313
djspiralz's picture

clap, clap, clap!

djspiralz
Activity Score 491
Copywriter
Desi's picture

Impressed :)

Desi
Activity Score 1042
nemesis's picture

When I first saw it I thought it was baby Jesus in a microwave oven, hahahahaha

But when I enlarged it, I got it right away. Awesome. I love it! Very cool.

nemesis
Activity Score 767
Creative Director
drunk dave's picture

Where is the arabic god squad protecting religious rights? I love the fact there's no response, and I hope when the next ad has a religious slant you don't get upset.
Seeeeeee. JC boys seem more open minded.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
justpassingby's picture

Drunk Dave, in Christianity its normal to portray Jesus.
People are used to images of him and Mary. Its not against Christianity but in Islam it is.
Not every Muslim went crazy over those cartoons, actually a very small minority. 300 people in Iran protested, the population of Iran is 10,000,000!
Media blew it out of proportion.

ps. There are one billion Muslims and theyre not all Arabs.

justpassingby
Activity Score 1368
Other
drunk dave's picture

Point well taken. Just commenting on how everyone (and it was the hindi ad last time) gets up in arms here when their religion is taken in vain. As an aetheist I don't care, just wish everybody was as open minded. But I do respect others beliefs, as long as they're not thrust on me. As for the ad... hmmm ... cute would be the only adjective I could give it. Not really very creative.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
Arisca's picture

Usually I don't care much for wittiness I have to decipher. This I got right away. Simple yet imaginative, funny
& sweet. Congrats.

Arisca
Activity Score 164
Copywriter
cooties's picture

what an ad!!! this year, the finest ad on adsoftheworld. arguably, of course.

cooties
Activity Score 180
Other
popdistortion's picture

Now that's something to look at. Great stuff!

popdistortion
Activity Score 1592
Bianconiglio's picture

GOOD JOB!

Bianconiglio
Activity Score 406
Copywriter
sold's picture

putz!!! why i don't think this first? grgrgrgrgr.
congratulations!

sold
Activity Score 3379
Copywriter
rubijan's picture

It's perfect!
I really like the idea.

rubijan
Activity Score 2
Marketing Manager
Guest's picture

Compliments!

Guest
balajprasanna's picture

a nice and novel idea :)

balajprasanna
Activity Score 39
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