Round 1

Agency Network: 
March 2008
Listermint:  Round 1


Print advertisement created by JWT, Australia for Listermint, within the category: Health.


Bad breath affects those closest to you.

Advertising Agency: JWT Sydney, Australia
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troika02's picture

over exaggerated to me. funny though.

and i have to comment on the ad with the half naked lady...

Activity Score 210
Graphic Designer at Graphic Designer
Davosk's picture

The other two are a campaign, this one is a different execution of the problem and too predictable which kills the humour. Ambulance and priest are funny.

Activity Score 4801
Art Director
Rog's picture

I agree with the big fella here!
See it coming a mile off.
Besides, all their feet should be in the central, starting position.
How's life, mate?

Activity Score 6068
Copywriter |

>>>> That's not an ad. THIS is an ad.

noncynicaladguy's picture

I agree. Funny campaign though. Ambulance is great.

Activity Score 39

'spreading the love'

everartz's picture

this is funny, but its really an exaggeration of an exaggeration!!!

Activity Score 7571
Art Director |

| everartz |

krautland's picture

that's kinda funny. nice work.

Activity Score 3182
Art Director at erm... no calls please.
jazarah's picture


Activity Score 1260
niranjanhg's picture

The rest are all ware funny, although those were over exaggerated. But this one is really bad. They might be dreaming about the lady, thats why she won the game.Have a closer look at the match refery(the man with white& black, lying down on the flore, with the rest of the people)is looks like he is laughing.

Activity Score 211

I am a student.

thirty6chambers's picture

they might be dreaming about the lady? what wacky world do you live in?

Activity Score 1458
Art Director
Jet Propulsion Lab's picture

This ad is the best one in the campaign. No question.
The other two visual gags feel a tad forced because of the way they're actually showing those affected "reacting" to the situation. Whereas this one is only showing you the "aftermath" of such tragic incident. ; ) The best humor print advertisng (more often than not) will only show you what's ABOUT TO happen or what's JUST happened.

Also, normally (without sounding like a sexist jerk) I think of bad breath as a guy's problem. (Yep, I said it! A guy's problem!!!) So, this particlar execution feels unexpected. And simply funny as hell!
A ring card girl with a killer body, a killer smile and a killer breath... Why didn't I think of that?

Jet Propulsion Lab
Activity Score 10669
topawers's picture

Done and contrived.

Activity Score 139
FlyingDogs's picture

Hahahahahahahaha!!! They fainted!

Activity Score 964
thirty6chambers's picture

this is the best out of the 3!

Activity Score 1458
Art Director
mrtalented's picture

according to the girl's action, this one can be deodorant ad as well.

Activity Score 2169
Creative Director
LeeHarvey's picture

My thought exactly, arms in the air. Still a very funny ad...

Activity Score 3029
Creative Director
jungle boy's picture

that's what i was thinking!

dont great minds think alike?

jungle boy
Activity Score 196
Triton communications, Mumbai
iT-iS-i's picture

All they needed was for the one opponent to be knocked by the others breath before the fight had been started, in that sense it would have been less obvious.

Add insult to injury then burn the candle at both ends.

Activity Score 1717
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

esslin's picture

i think this one would be perfect for Rexona deodorant.
very funny though!

Activity Score 30
exotic's picture

Good one.

Activity Score 43
Graphic Designer |

nehasharma's picture

funny ;-)

Activity Score 26
service industry
nehasharma's picture

funny ;-)

Activity Score 26
service industry
BrownSugar's picture

this is a great ad, i should know i came up with the rexona version of it

Activity Score 104
graphic Designer |

Pass me that Glitter. I've got Turds to polish

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