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Campaign
Agency Network: 
Published/Aired: 
March 2015
Listerine:  Wave

Description

Print advertisement created by JWT, Brazil for Listerine, within the category: Health.

Caption

Sometimes all you can do is smile.

Advertising Agency: JWT, São Paulo, Brazil
Chief Creative Officer: Ricardo John
Head of Art: Fábio Simões
Creative Directors: Erick Rosa
Copywriters: Bruno Pereira, Gabriel Morais
Art Directors: Robison Mattei, Pablo Lobo, Pedro Ricci
Illustrators: Pablo Lobo, Pedro Ricci
Graphic Producers: Flávio Schaefer, Flávio Colella
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Highest Rated

Noswadizzle's picture

I will get pencils, but my points/opinions are still valid regardless of the number of pencils I have. Especially if people can comment pretty much anything and get one . Don't know how to say that without sounding rude, sorry.

Noswadizzle

Noswadizzle
Activity Score 484

Noswadizzle

Noswadizzle's picture

I like the idea; its a different take on mouthwash, instead of smelly breath is terrible and if you don't have white teeth you won't get a date. However, I think it needs a tweak. Maybe the tag line could incorporate how awkward smiles are just as bright.

As for this one's art direction; is the person suppose to be crosseyed? its slightly off putting.

Noswadizzle

Noswadizzle
Activity Score 484

Noswadizzle

bobafett's picture

i don't buy it you 11 pencils agency guy

bobafett
Activity Score 2322
Chief Creative Officer
Noswadizzle's picture

What do you mean? You don't like the ad or buy my opinion? Also, I am not at any agency.

Noswadizzle

Noswadizzle
Activity Score 484

Noswadizzle

ivan's picture

Pencils make a 'man' on AotW! ;)

ivan
Creative Director at Ads of the World
Noswadizzle's picture

I will get pencils, but my points/opinions are still valid regardless of the number of pencils I have. Especially if people can comment pretty much anything and get one . Don't know how to say that without sounding rude, sorry.

Noswadizzle

Noswadizzle
Activity Score 484

Noswadizzle

shmoobuster311's picture

Maybe it's because my sense of humor's a bit dark but I think this is great great!

shmoobuster311
Activity Score 244
Copywriter
Ramat Ajala's picture

This is so original!
I really love this series. And brazilians too...

Ramat Ajala
Activity Score 800
kleenex's picture

This is good idea.

kleenex
Activity Score 57481
Web Designer/Developer
Pico1's picture

Nice and simple.

Pico1
Activity Score 54
Copywriter |

Myself

T.'s picture

Feels like a very rough scamp to me. Kinda waiting for the real ad to pop up and make me smile.

T.
Activity Score 1110

What's your ad telling the consumer?

talkingisfree's picture

This is one of the freshest campaigns in a long time.

talkingisfree
Activity Score 2712
Art Director
morse's picture

I like the naive art.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

elmarianchi's picture

nice

elmarianchi
Activity Score 1253
Copywriter |

it's OK to have an opinion

Abdullah Atıf's picture

Simple, and easily relatable. Great!

Abdullah Atıf
Activity Score 2
Noswadizzle's picture

Still wondering about the cross-eyed person; intentional or not? Thoughts? Either way does it help or hinder the ad?

Noswadizzle

Noswadizzle
Activity Score 484

Noswadizzle

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