The Honest Print

March 2018
Listerine: The Honest Print
Listerine Print Ad - The Honest Print


Only a true and honest friend will tell you if you have bad breath, but they are seldom seen. So, we made a magazine print ad and a bad breath detector in one. The Print Ad's true message will only be revealed if your bad breath is bad enough.

Print advertisement created by Miami Ad School, United States for Listerine, within the category: Health.


Nobody else will be honest about your bad breath

Advertising School: Miami Ad School Europe, Berlin, Germany
Creative Directors: Florian Weitzel, David Herrmann
Art Director: Alejandra Morote Peralta
Copywriter: Emma Kirsch
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