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Sundae

Campaign
Agency Network: 
Published/Aired: 
July 2011
Listerine:  Sundae

Description

Print advertisement created by JWT, United Kingdom for Listerine, within the category: Health.

Caption

What will your mouth go through today?

Advertising Agency: JWT, London, UK
Executive Creative Director: Russell Ramsey
Creative Director: Dominick Lynch-Robinson
Art Directors: Andy Smith, Ryan Lawson
Copywriters: Ryan Lawson, Andy Smith
Planner: Bernard Walsh
Account Manager: Harriet Knight
Account Supervisor: Alex Walker
Art Buyer: Sue Clifford
Photographer: Kevin Summers
Typographer: Casa Hamid
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Highest Rated

Glut's picture

this is how cannes is today. i have to say anyway that the copy is redundant.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
ace85le's picture

Absolutely awesome!!! But what is a key doing there? Hahaha.

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

pierrelastname's picture

i can't believe this was on cannes...

pierrelastname
Activity Score 2869
Copywriter
Roger Keynes's picture

Lovely idea. So lovely it doesn't need the line.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

jagadeesh's picture

is there a need for listerine if our mouth goes trough a pencil,pen,pins,lip gloss (which are not food items)..?

jagadeesh
Activity Score 743
Fera Groove's picture

Seriously???

Fera Groove
Activity Score 205
Art Director
CuriousPencil's picture

Lovely idea. I had to delete the copy to like it.

CuriousPencil
Activity Score 4225
Copywriter
atb2005's picture

A barf inducing campaign..

atb2005
Activity Score 13557
kleenex's picture

YUCK!!!! I do not want that served to me.

kleenex
Activity Score 56854
Web Designer/Developer
AdBuzzer's picture

I think an ad like this could make me consider Listerine (if I weren't buying it already) - it's not some amazingly unique idea, but an execution that sells the product well.

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

Glut's picture

this is how cannes is today. i have to say anyway that the copy is redundant.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Pollodel's picture

Good work...

Pollodel
Activity Score 7
Pollodel's picture

Good work...

Pollodel
Activity Score 7
eslam_designs's picture

catchy .. misleading .. and disturbing unrelated items .. who eats pins and pens? :S

eslam_designs
Activity Score 55
Creative Director at JAC Egypt
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