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Street

Campaign
Agency Network: 
Published/Aired: 
July 2008
Liquid Paper:  Street

Description

Creative Director: Manuel López.

Print advertisement created by Y&R, Venezuela for Liquid Paper, within the category: House, Garden.

Advertising Agency: JMC YR, Caracas, Venezuela
Executive Creative Directors: Daniel Ascención, Jairo Gudiño
Art Directors: Charles Rodriguez, Alexandra Rueda
Copywriter: Patricia Mendez
Photographer: Marcel Boldú
Other additional credits: Rene Bustamante, Daniela Tedesco
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Highest Rated

Guest's picture

La Gioconda esta ejecutada genialmente y eso no quiere decir que sea una buena publicidad y que gane en los festivales. Esta pieza la colgaria en el salon de casa, pero no le daria un premio, sorry.

Guest
Guest's picture

Ariel? Tide?

Guest
Guest's picture

liquid paper=stain remover for your paper? i like it

Guest
Guest's picture

veo solo el problema!

Guest
Guest's picture

Not a very quick read for me. Sorry

Guest
Guest's picture

asi es, solo muestran el problema por que la solución seria usar el producto
a mi me parece muy bueno

Guest
Guest's picture

Veo solo el problema? si eres pajuo muchacho. Genial ejecución, aunque no es muy novedoso el recurso.

Guest
Guest's picture

Antes de andar pajudeando a la gente deberías comprender el análisis de este aviso. Preguntate primero cuál es la estrategia, cómo se diferencia Liquid Paper de su competencia, de lo contrario es un aviso más para cualquier marca de la categoría.

La ejecución es impecable, pero de qué sirve una excelente dirección de arte si no tienes contenido.

Guest
Guest's picture

La Gioconda esta ejecutada genialmente y eso no quiere decir que sea una buena publicidad y que gane en los festivales. Esta pieza la colgaria en el salon de casa, pero no le daria un premio, sorry.

Guest
Guest's picture

la estrategia es ganar un premio en algun festival, y creo que aunque es genérico, un jurado premiaría este aviso.....

Guest
Guest's picture

This one is much more clear than the restaurant one.. I like it!

Guest
patUDAY's picture

Not understood the idea. But work is great.

patUDAY
Activity Score 436
Creative Director at Salt Solutions |

UDAYpatwardhan@+91 22 98206 54722

Schizzy's picture

I like it. It's a killer thought. Re-imagining the liquid paper as a stain remover is really unique and interesting.

May be a little highbrow for the average consumer though.

Schizzy
Activity Score 203
Copywriter
Guest's picture

If I had known what liquid paper was, I would have liked it at first sight :)
Now it took the explanation to get it and to think it's good.

Liquid paper as name for a Tip-ex kind of product is an sich a very good Idea. So this campaign feels like if there were two ideas stuffed in one print.

Guest
Guest's picture

yes liquid Paer is the same like Tip-ex

Guest
Guest's picture

excellent!

Guest
Guest's picture

es diferente y completamente premiable. es la mejor campana del dia.

Guest
Guest's picture

good job!

Guest
San Pateste's picture

buen arte pero la idea....mmmmm

San Pateste
Activity Score 139
Copywriter
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