Draupadi

Campaign
Agency Network: 
Published/Aired: 
March 2012
Lipice:  Draupadi

Description

Print advertisement created by ADK, India for Lipice, within the category: Pharmaceutical.

Caption

History flips with naughty flirty lips.

Advertising Agency: ADK Fortune Communication, India
Creative Directors: Rahul Katiyar, Tamana Virmani, Karimuddin Khan
Art Directors: Karimuddin Khan, Rahul Katiyar
Copywriter: Rahul Katiyar
Illustrator: Narender
Photographer: Karimuddin Khan
Additional credits: Yatendra Johri
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morse's picture

I don't understand what's happening here...

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

12am's picture

ahaha, me too. what's the idea behind it

12am
Activity Score 86
Art Director at TBWA Singapore
sukhdev's picture

The campaign are deeply based on Indian mythology. The Kauravas (evil side) has won Draupadi (the femele in the left) in the game of Dice with Pandavas (the good side). Draupadi is the wife the Pandavas. Draupadi has ones insulted the Kauravs in front of the everyone. So it the the revenue time for the Kauravas after winning Dropadi they are about to unwrap her saree (the costume) in front of everyone. This incident is called Dropadi vastraharan. But in the ad it is shown just the opposite, where in Dropadi is enjoying the Vastraharan of the Kauravas king.

India has a male dominated mythology, The entire campaign carries the idea of reversing this concept of male domination to female.

If you want to know the part of this mythology in detail here the link. This is just one chapter of the epic called Mahabharata.
http://en.wikipedia.org/wiki/Draupadi

sukhdev
Activity Score 148
Graphic Designer at Sunshine communciation pvt. ltd
angeyates's picture

BHAHAHAHAHAHAHAH!!! KILLER!

angeyates
Activity Score 127
Graphic Designer at Madison Communications Pvt. Ltd.
saya's picture

I went through the entire campaign, but i still dint understand that how these ancient stories are related to the product/ brand ??? Pretty difficult to understand the concept used here :(

saya
Activity Score 356
Art Director at Madras Brand Solutions
killazol1's picture

not get it

killazol1
Activity Score 354
Milan Solanki's picture

even those who know these stories would find it difficult to put it in the right context, too far stretched, i would say. Also you don't speak with your lips, you speak with your tongue.

Milan Solanki
Activity Score 994
Copywriter at Purple Phase Communications
monte kelos's picture

very nice art

monte kelos
Activity Score 205
Art Director
BLOODY FOOL's picture

GOOD ART

BLOODY FOOL
Activity Score 199
second_creator's picture

big no

second_creator
Activity Score 754
Copywriter |

copywriter

kalra kieth's picture

good art.

kalra kieth
Activity Score 139
kalra kieth's picture

good art.

kalra kieth
Activity Score 139
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