Agency Network: 
Published/Aired: 
June 2011
Lion Matches:  Dad

Description

Print advertisement created by Y&R, South Africa for Lion Matches, within the category: Personal Accessories.

Advertising Agency: Y&R Johannesburg, South Africa
Executive Creative Director: Liam Wielopolski
Creative Director: Ian Franks
Copywriter: Tj Njozela
Art Director: Cameron Billings, Steve Dirnberger
Creative Group Head: Anita Modi
Log in to post comments

Highest Rated

8301059's picture

赞~~!

8301059
Activity Score 17
8301059's picture

赞~~!

8301059
Activity Score 17
Zulu-1's picture

Dope Idea... best *Believe Dat*

Zulu-1
Activity Score 130
Copywriter at Ogilvy
Reality Check's picture

Great art direction, but the campaign never catches fire.

Reality Check
Activity Score 2487
CuriousPencil's picture

A sweet set, and nice illustrations, and even some good streams-of-consciousness long-copy. As BenD mentions though, the whole series relies on a pun, which is unfortunate. Even if we overlook that, it's an ad for Every Match, not Lion, which in these images, looks entirely out of place, sorry to say.

CuriousPencil
Activity Score 4167
Copywriter
k.app.ad's picture

its awesome copy, i can read but the texture?

k.app.ad
Activity Score 108
Art Director at Ogilvy & Mather pvt. Mumbai |

http://www.facebook.com/profile.php?id=1201459255&v=info

Glut's picture

Nice series based in a very real insight! also nicely done

Glut
Activity Score 3907
Public Relations at Glut. Ideas Boutique.
niniasufle's picture

Not tipical and very good copy
this concept needed a long copy. well done!

niniasufle
Activity Score 405
Travelmax
kleenex's picture

nice art.

kleenex
Activity Score 57557
Web Designer/Developer
NataliaLima's picture

Good idea, but does it relate to the product in any way?

NataliaLima
Activity Score 1376
Tommy G.'s picture

" I once ate a chihuahua " ?!? wtf

Tommy G.
Activity Score 883
Graphic Designer at Job seeking
Jagged's picture

Nice illustrations, ok copy. Like.

Jagged
Activity Score 24
Creative Director at Cerebro y&r
MidasTouch's picture

I like it

MidasTouch
Activity Score 1020

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

ace85le's picture

Love this feel it's so charming!

ace85le
Activity Score 3933
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

purshotham's picture

Good art...Only art...

purshotham
Activity Score 453
Advertisement
Featured Content

Latest Collections

Advertisement