Day of the Tropics

Agency Network: 
Published/Aired: 
June 2021
Lion Heart: Day of the Tropics
Lion Heart: Day of the Tropics
Lion Heart Print Ad - Day of the Tropics
Lion Heart Print Ad - Day of the Tropics

Description

If we can do something with what we know, it is to apply it with a purpose, that of generating positive change for the world.

June 29 is celebrated as the international day of the tropics, one of the regions with the greatest biodiversity on the planet where, despite the pandemic, 2020 saw its destruction increase by 12% more than the previous year. Unveiling the sad and monstrous reality of knowing that not only a virus affects us, but also the irresponsibility and greed of the human hand.

Print advertisement created by Lion Heart, Peru for Lion Heart, within the categories: Agency Self-Promo, Public Interest, NGO.

Advertising Agency: Lion Heart, Lima, Peru
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jpelasio's picture

Simple idea executed extremely well. I'm a fan

jpelasio
Activity Score 2
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