This August 30 was the day of the disappeared, and due to the pandemic they stopped talking about the problem. Latin America is the region with the most disappeared in the world, there are many cases, many broken families that still keep their struggle intact.
This printed campaign expresses that, despite the carelessness of the governments in power, more families are still waiting to know what happened to that relative who left and did not return. Because “A missing person is not forgotten”.
Print advertisement created by Lion Heart, Peru for Lion Heart, within the categories: Agency Self-Promo, Public Interest, NGO.